One of the objections I often hear from elder clients about moving is: "I own my house. I can't afford a monthly payment!" It may be a mistake to think that staying put is cheaper on a month-to-month basis than either purchasing a new home or renting. It's DEFINETELY a mistake to think because there's no monthly payment, it's not costing anything to live in the property!

Think about this. You're introduced to Henry, an 86 year old widow who contacts you because his daughter wants him to move. He shares his concerns about having to pay a monthly payment with you.

Henry owns his home and it's worth $250,000, What will Henry do with that money once he sells? Presumably he will place it in a low-risk investment vehicle such as a money market account. Henry may earn 4% on those dollars in today's market. For example, after Henry sells the house for $250,000, he will net about $227,000 after paying commissions, title and closing costs. Henry invests that $227,000 dollars, and there is an earning of $756.00 per month in interest. That's $756.00 per month that Henry is not receiving because those dollars are tied up in the house. Add that to other expenses of living in the home:

Item

Cost Per Month

Homeowners Insurance

$77.00

Taxes

$208.00

Maintenance (lawn care, snow removal)

$75.00

Mechanical Repairs (A yearly estimate broken down by month)

$100.00

Utilities

$210.00

Lost Equity on $227,000

$756.00

Total Cost to Own

$1426.00

As you can see, although Henry doesn't pay a monthly mortgage, he has typical homeowner expenses, plus the expense of opportunity lost with that interest money. Henry is not living for free.

Now, let's say Henry does decide to move and wants to rent an apartment in an independent living community for seniors. In this example the house has been sold, Henry has net $227,000 and is drawing $756.00 interest on that money every month.

Item

Cost per month

Rent

$1500

Property Insurance

$20.00

Utilities

$75

Subtotal

$1595 to rent

Subtract Investment Return

-$756.00

  

Total to Rent

$839.00

Because Henry is drawing $756.00 per month interest from the proceeds of his old house, his rent is substantially lower. In this example, it is less expensive for Henry to sell his home and rent.

Run the numbers for your clients and show them how expensive it is to stay put!

 

15 Comments on Overcoming Seniors' Objections to Moving Part II

NOV
08
2006
260,306 Points 2 Featured Posts Hit Router
Also, asking open-ended questions to ascertain their true objections can be insightful as well, as sometimes it takes some digging to get at the REAL reasons for being hesitant to move.
3:08pm • #1
8 Featured Posts Outside Blog
When do you run the #'s?  Only after they request it for you?  Or as in this example, when they pose an initial objection?
3:12pm • #2
185,946 Points 68 Featured Posts Outside Blog

WOW WOW WOW... this post could not come at a more better time.

At this very momement I preparing an outline to give to seniors transitioning into a Senior Community.

I can use this info for sure!

3:23pm • #3
17 Featured Posts
Kaushik- If the objection is "i can't afford a monthly payment" I say "Oh, how much are your monthly payments now?" They say"Nothing, I own the house" I say "If I could show you how to reduce your monthly costs by moving, would that be helpful?"  Of course as Chris stated above, depends on the REAL reasons for the move, and what they hope to accomplish my moving
3:26pm • #4
17 Featured Posts
Craig- that's great!  have a conversation with the community they are moving to and get a sense of when they will move, and any restrictions the community has about moving day (certain entrance, certain moving day, what to do with garbage, etc.)
3:27pm • #5
186,684 Points 28 Featured Posts Outside Blog
thank you so much for that analysis!  anything we can do on paper to help folks see the best option is great.  especially with older folks, who often consult with their kids and grandkids, local or distant.
3:50pm • #6
110,235 Points 26 Featured Posts Localism Sponsor Outside Blog

Sometimes the look on their face when they state objections like this really tells me more about their hidden reasons, the emotional ones, about moving. All those memories tied up in a place and as you mention here, if a spouse has passed away, sometimes that is an overriding factor. Moving can still be an excellent idea but I try to be aware of all that could be tied up in their objections.  Having said that, you give a great way to help them see why it IS a good idea to move. Memories can go with you no matter where you are....and an extra 700 dollars a month can free up your mind from financial stress so you can think about pleasant memories!  I love it.

4:42pm • #7
157,385 Points 14 Featured Posts Outside Blog
Putting it down on paper for them is helpful, too.  Seniors that I have dealt with are from a generation that accepts the "professional" as knowing it all and sometimes they acknowledge without really tracking what you are saying.  I like leaving the "stuff" with them so they can go over it with their family or involving the family as much as the senior wants.  Each situation is so different.
4:58pm • #8
194,032 Points 64 Featured Posts Outside Blog
great stuff!  To bad I can't just run it over to st. paul re and post it.  By the way i saw the start, . . .matts little pumpkin, matts little pumpkin. :)
5:07pm • #9
3 Featured Posts
Excellent chart.  I use a similar format when explaining the advantages of buying a very affordable home in a senior park (on leased land) vs a comparable home on it's own land.  It's a surprising revelation to many.  
5:59pm • #10
123,570 Points 24 Featured Posts Outside Blog

As a senior (I think 75 qualifies me for that designation) I could pick nits with your figures—at least as applied to me. But then again, I’m not a normal senior, some even say I’m just not normal. Imagine that! The relative cost comparison you have would be most helpful to overcome the cost objection.

Matt’s little pumpkin???

 

Jay Merton
7:06pm • #11
175,685 Points 4 Featured Posts Outside Blog
Interesting perspective.  What percentage request the information versus being pro-actively provided with it?
7:58pm • #12
17 Featured Posts

Suzanne, I don't usually bring this up unless there's an objection that warrants it.  Making the move is overwhelming enough.

9:46pm • #13
17 Featured Posts
Jay- I welcome your comments and your nits!
9:47pm • #14
NOV
13
2006
163,179 Points 4 Featured Posts Localism Sponsor Outside Blog Hit Router

Hi Lisa,

Nice analysis.  I'm sure you also present the other side about not moving and using their equity in their home to buy another home and have a reputable property management company take care of the worries.  That way the senior can decide whether they want to stay in the home or not but make use of the equity in their home either way.

Did you know you were starting a series when you wrote the first one?

1:11pm • #15

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Lisa Dunn www.TwinCitySeller.com

Minneapolis, MN

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Edina Realty

Office Phone: (651) 690-8439

Cell Phone: (612) 599-3484

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Lisa Dunn is a Realtor in the Minneapolis St. Paul area who offers some thoughts for your review.


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