You know, I like to think I stay on the leading, if not the bleeding, edge of changes in technology in my industry. I have had a pretty active practice on the internet for 6 or 7 years, doing things that many of my colleagues are just now catching on to. I have used pay-per-click marketing for about 6 years, and trackable e-flyers for marketing to other brokers, and I've of course had my own personal website, and more recently have added a texting "brochure box" to my listings, and I am in the process of rolling out QR code marketing. I use virtual tours and dabble in video, with my own youtube channel. Of course I am on ActiveRain and Facebook and Twitter, although I admit to being a slacker when it comes to consistent blogging. I am skilled in the use of our county's website, for things like tax records, deeds, and GIS mapping. I use an Ipad for my listing presentation and Docusign for fast execution of documents.
But today I woke up and realized there is one area where technology trumps me every time. And, I am reminded of it twice a year. Today is the last day for 6 months that I have to mentally adjust the time on my clock radio when I wake up in the night, or before I get out of bed. This morning the radio said it was 5:20, and my foggy waking brain did the calculation, adding an hour to correct the reading to Daylight Savings Time. Ok, I admit, when I do something "technological" ONCE and then don't do it again for 6 months, the odds are I am going to have to relearn the process. And when the manual for that particular piece of technology is long gone, well, it seems the simplest thing to do is not do it. So when I wake up at night, and every morning since last spring I have practiced my daylight savings ritual of adjusting the time in my mind to keep me on schedule with the world. So besides an extra hour of sleep tonight, tomorrow I don't have to start my day with a mental calculation! Of course I have to remind myself to not do the calculation, which is probably just as taxing, but in a few days I will have adjusted to Standard Time.
I know they make clocks that do it all for you, and maybe when this one bites the dust, I go that route, but for now, this particular technology can continue to beat me. But this one also is a docking station, charger and speakers for my Ipod, so I'll put up with it, and the mental math for as long as it lasts. (don't tell me the manual is downloadable on-line--I still would have to relearn the process twice a year--not gonna happen!)
Fall back everybody! Happy return to Standard Time.