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Link exchanges are great but know who you are linking to

By
Real Estate Agent with Sandpoint Realty rain@lakeandhomes.com AB36782

As many of you know along with being an agent, I have also been a professional webdesigner and SEO advisor for years.  With any website I preach the benefits of good link exchanges.  Real Estate professionals learn early on how to network well.  Every group we belong to, every activity we attend is a chance to meet people and increase our sphere of influence.  The net is based on the same fundamental ideas.  The more people linking to your site will not only bring you new visitors, but will also raise your site in the search engines. 

Along with this though I see many mis guided link exchanges.  Many times people will link to a site that contains a link on another site.  Most of the time these 3 way link exchanges are to try to trick the search engines into thinking they are inbound links only.  Quite often you will link to them only to find that your link disappears after a few months. 

Today I got spammed with a message that read

I've found your website with the "reverse google pagerank
algorithm" which indicates that we both would get better google
rankings, when we exchange links.

 

I can only imagine the people that get this are going to be confused by it.  First off there is no such thing as "reverse google pagerank algorhythm".  You have not done anything right, or wrong, it is just a cheap ploy to get your attention. Secondly the links that they are putting in to your site contain a "no follow tag" In other words the link on their site will not do you any good with the search engines.  I found out from others that the spam might very well keep on coming from this one address trying to push this SEO software.   I encourage you to delete any emails that you get that use this terminology

Posted by

Rain Silverhawk

Search Homes
 
 
Come See Listings or more about Rain Silverhawk at 

http://www.northidahosandpoint.com 

http://www.sandpointlisting.com

 

rain@lakeandhomes.com
Rain Silverhawk Realtor
Sandpoint Realty LLC
1205 Hwy 2 STE 203 B |  Sandpoint, ID. 83864
Phone (208)  610-0011  

 

David Burrows
Classic Realty - Fairfax, VA
No Pressure, Just Seriously Devoted to Real Estate

Thank you very much for the information. I'm trying to think if I've ever accepted an invitation from an unknown individual to exchange links? The answer is "No". You are right, we need to be careful. - David

Nov 07, 2010 06:51 AM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Rain,

Shouldn't we primarily strive to create good content, keyed to the search we hope to be a result in?

 

Nov 07, 2010 06:51 AM
Rain Silverhawk
Sandpoint Realty rain@lakeandhomes.com - Sandpoint, ID
208-610-0011 Sandpoint Idaho Real Estate Realtor

Hi Mike, Oh yes good content is a main key, along with good meta tags, updating often, and getting people to link to you is  a must.  Link exchanges are one way of accomplishing this. 

You can have the best website in the world but if people can't find you, it doesn't do any good.  Just hoping doesn't do it, It take dedication and hard work.  I am guilty of not keeping up with my own stuff, so I do understand when people let it go by the wayside.  But I do encourage everyone to put in the effort and it will reward you.  I have had clients that  didn't know a thing about the internet.  I set up the website and then taught them how to get people linking to their site.  The ones that rolled up their sleeves and ran with it  were wildly successful. 

Without a doubt Mike you bring up a great point, but you want the whole ball of wax.  smile

Thanks,

Rain

Nov 07, 2010 08:40 AM
Rain Silverhawk
Sandpoint Realty rain@lakeandhomes.com - Sandpoint, ID
208-610-0011 Sandpoint Idaho Real Estate Realtor

Hi David, I accept invitations to link from unknown individuals on a daily basis.  99% of the time they will be someone you don't know.  The trouble is when we don't bother to check out the sites, or when we get duped.  I wouldn't just delete the request, but check them out and maybe strike up a conversation to see if it is a real person or a robot and if the site is suitable to link to.

Nov 07, 2010 08:46 AM