Many real estate professionals work under the false assumption that just having a website is going to assure them traffic, leads, and sales. Most brokerages provide a “user portal” and template for their agents, which gives them a web page and internet presence, but many agents stop at that when it comes to marketing online. While it’s important to have a presence online (and I’m continually amazed at the amount of agents that DON’T even have a static web page in today’s technology-driven market), real estate agents need to understand the difference between a company-generated template and a site of their own. When I started in real estate back in 1998, internet marketing was a new game. Rarely did you see real estate agents with web pages, let alone web sites. Even large companies had not yet realized the importance of online marketing. Being a web designer before getting my real estate license, I was able to take advantage of my skills and was the first agent in my area with a full website. This gave me a competitive advantage over my competition, and in my first year I did over 1 Million in sales volume, and was Rookie of the Year. The marketing game has changed drastically over the past 12 years, and if you aren’t online today, prospects wonder about and question your knowledge and professionalism. That being said, it IS important to be online some way, somehow, but if you are serious about online marketing (and dominating your market) you need to understand why that template site you got through your Broker is NOT doing YOU any good!
Agave Homes & Investments - Mesa, AZ
Broker,SFR,CNE,CSSPE
That is why I like my broker's website so much. Well I should say all of their websites. Dave Dion has the vision to take over the INTERNET portion of the market, not so much the face to face stuff. They say that 90% of business is done through the web now because that is where buyers shop. I know this have validity because my recent buyers all started on the web and most of them went to Zip first because of their website. Just a place to focus in my opinion. Good luck this week.
Nov 08, 2010 03:17 AM
Broker, Marketing Coach, Trainer - Red Rock Real Estate - Salt Lake City, UT
Author of "Top 10 Mistakes Agents Make When Market
Jessica, what you fail to realize is that if you had your OWN site (which could be linked off your broker's site, if they would allow it), you would gain so many more leads directly to YOU. I guess if your broker doesn't have many agents that you are competing with, it might not be a concern to you, but agents who work under large brokerages are not getting the leads.
Nov 08, 2010 03:38 AM
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate
Developing relationships with contacts that I earn myself is much more rewarding than turning to the firm for contacts.
Gotta have your own site!
Nov 08, 2010 01:48 PM
Rainmaker
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Michelle Fradella-Barfuss
Author of "Top 10 Mistakes Agents Make When Market
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Marketing for Real Estate has changed over the past decade, and in order to keep up with and dominate the competition, you need to be online. Find out how to use Internet Marketing in your Real Estate Business.
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