"Small Business Saturday" November 27th

Nationwide Effort to Spur Business for Small Merchants on Saturday, November 27th between Black Friday and Cyber Monday.

New York City is the First to Proclaim Day as Small Business Saturday, and Mayor Bloomberg and American Express Encouraged Other Cities to Participate.

Mayor Bloomberg and American Express launched "Small Business Saturday," a nationwide campaign to spur business for small merchants on Saturday, November 27th. Small Business Saturday falls between Black Friday and Cyber Monday, traditionally two of the busiest shopping days of the year.

To get the word out, American Express is launching a national advertising campaign and social media campaigns through Facebook and Twitter. The company will give the first 10,000 business owners that sign-up $100 of free Facebook advertising to help build online buzz and drive customers to shop at their businesses.

Social media will play a central role in helping raise awareness about the importance of supporting small business and recognizing Small Business Saturday.  American Express is launching campaigns on Facebook and Twitter driving consumers and business owners to facebook.com/smallbusinesssaturday. 

Small business success is critical to the nation's overall economy. According to the U.S. Small Business Administration, there were nearly 28 million small businesses in the United States last year, and over the past two decades, they've created 65 percent of net new jobs.  Their importance to local communities extends even further.  For every $100 spent in locally-owned, independent stores, $68 returns to the community through taxes, payroll and other expenditures, according to the small business advocacy group The 350 Project.

• American Express is also giving a $25 statement credit to 100,000 Cardmembers who register their Card and use it to shop on Small Business Saturday at any locally-owned, independent small businesses that accept American Express.
  
  
• Small business owners can also download online promotional materials and use a number of social media tools to promote their businesses on the inaugural Small Business Saturday.
  
  
• Everyone can spread the word about the day and their favorite businesses by giving a shout-out to their favorite local shops and restaurants via Facebook and Twitter.
  
  
• For every person who 'likes' Small Business Saturday on Facebook, American Express is donating $1 up to $500,000 to Girls Inc. to empower young women to be entrepreneurs of tomorrow.

courtesy of:

Mitchell Hall, Associate Broker, The Corcoran Group