Redfin and other "Hybrid" real estate service provider's "less is  more" business models can help sellers realize higher gains on the sale of their property.     

Some agencies, when seeing an offer presented by web based information companies like Redfin will cringe. Having an informational, rebate driven, company rather than a Realtor with personal involvement on the other side of a transaction does tend to create additional issues. Issues that must be addressed by a home seller and their real estate agent. Although both the seller and their real estate agent must be prepared for a little additional work, that work comes with huge paybacks.

An overlooked side to offers from "limited full service" startups like Redfin is the buyers motivation. With the Redfin "rebate at closing" enticement,  an uneducated or disillusioned buyer is usually motivated only by receiving a 2/3 rebate at closing. By Redfin's own claims, a buyer could receive a rebate averaging $10,000.00.

Why is this great news for a home seller? All one has to do is search Google for comments from Redfin "Satisfied Clients". The majority comment only on the rebate they received at close. Not their satisfaction with negotiations or the money they saved between the listed and sold price. Some are proud and quick to tout that there was no need to negotiate as they would receive a rebate at close. A rebate averaging $10,000.00.  "No need to negotiate!" "I got a rebate at closing". Want top dollar for your home? Your Realtor should be soliciting Redfin for business. Welcoming them into your community....and encouraging them to send buyers to your door.

It is easy to see the upside for sellers when you have an experienced, local Realtor on your side and a rebate driven buyer on the other! One that could mean much more for your home when you, and your agent, are willing to put forth a little extra effort.

Does your listing agent understand the various business philosophies out there when it comes to the changing world of real estate? You had better hope they do. Without this understanding, they may not be able to capitalize on the buyers true motivation and leave money on the table...worse yet, they may encourage you to walk away from a great offer. An offer from someone who says...who cares about price...Im getting a rebate!