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So I built a Facebook page. Now what?

By Ken Tracy

Real Estate Agent with Coldwell Banker Residential

November 11, 2010 01:40 PM

A Facebook page left alone will act a lot like a website...

It can be found, but only if searched for.

Facebook

To get the most from your page, you need to be active with the page, and with Facebook.

It will take time, but it is fun, productive and free...

4 Keys to a Successful Facebook Business Page:

Build your Facebook community
Facebook is fun. Connect with people and enjoy it. Share pictures. Funny jokes...
If someone posts something interesting, make a comment. Click on the like button. Wish someone happy birthday. Poke someone...
Get involved! The more you are involved with your friends, the more friends you will attract.
These friends will in turn be interested in you, and your activities.
Suggest your page to your Facebook Friends
Many people are shy about self promotion. Don't be. Most of your "fans" will come from your friend base, at least at first...
So suggest your business page to all of them.
Post new content regularly.
Every time my page posts anything, Ken Tracy Real Estate appears on the walls of my page's 500 fans. That is a lot of advertising. The more I post, the more often I am in front of my audience. Remember, out of sight out of mind...
So post often. Perhaps once a day.
Engage your fans
The more interaction your page has with it's fans, the more fans that your page will attract...
Post questions. Statistics. Pictures. Anything your fans might find interesting.
And your if a fan makes a comment (even a "like"), recognize them! Everyone wants to be appreciated.

Have fun with Facebook. There are plenty of ways to build your business...

Do what you enjoy.

Ken

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Elizabeth Cooper-Golden

Huntsville Alabama Real Estate, (@ Homes Realty Group) - Huntsville, AL

Huntsville AL MLS

Ken, I love Facebook! I do need to be more diligent with my fan page..that's for sure.

Nov 11, 2010 01:42 PM

Melissa McKinney

Everything Pines Partners Fayetteville - Fayetteville, NC

Realtor, www.LivingFayetteville.com

Ken~ I just started mine a couple of months ago... I try to keep new content on it a couple times a week. It is growing, slowly but growing!

Nov 11, 2010 01:43 PM

Brenda Busch

Morris Real Estate - Bridgewater, MA

I love Facebook! It has made it easier to keep in touch with your friends and family which in turn become your SOI for referrals. It has made it easier for my past clients to remember me when they hear of someone looking for a home because Facebook makes it so easy for them to get a hold of me.

Nov 11, 2010 01:44 PM

Steve Shatsky

Dallas, TX

Hi Ken... it's the age old issue of static, versus evolving and/or interactive. Static is never a good approach in a rapidly changing world!

Nov 11, 2010 01:45 PM

Kristee Leonard

The Leaders Realty, LLC - Lakeway, TX

Broker, GRI, SFR - 512-695-5144

Facebook is a great way to stay in touch with friends and clients. I have sold several homes to sorority sisters or people I went to high school with who found out I was a Realtor from Facebook. It can be a very strong tool. However, I do not think it is a good idea to start randomly adding everyone. You need to have a balance between work and social (i.e. no in appropriate material but at the same time not everything should be about real estate or you will annoy your friends.).

Nov 11, 2010 01:50 PM

Sean Railton

Park City Realty Group - Park City, UT

I am having alot of fun with my personal as well as business pages I like to keep them separate so as not to burn out my friends who are not into hearing about business all of the time.

Nov 11, 2010 01:59 PM

Jose Dias

Home Sellers Help in Scottsdale-Phoenix-Peoria-Glendale - Scottsdale, AZ

Sell Your Home in Scottsdale-Phoenix-Peoria-Glendale-Goodyear

Ken, I am ashamed to admit that I built my fan page a couple of months ago and it is still blank... I guess it is not enough to create it... You need to nurture it... :O)

Thank you for posting.

Nov 11, 2010 02:02 PM

Ken Tracy

Coldwell Banker Residential - Naperville, IL

Helping clients buy and sell since 2005

Hi Jose, Sean, Kristee, Steve, Brenda, Melissa, Elizabeth and LeiLani. Thanks for reading!

I have helped so many agents set them up!:) LOL. So few maintain w/ any consitency!

Anyway, thanks again,

Ken

Nov 11, 2010 02:06 PM

Team Honeycutt

Allen Tate - Concord, NC

Thank you. I am still trying to learn about social media.

Nov 11, 2010 02:18 PM

Margaret C. Taylor

Century 21 New Millennium MD - Mechanicsville, MD

St Marys/Calvert/Charles MD Real Estate Agent

Thanks for the ideas. I'm still building mine. Margaret C.

Nov 11, 2010 02:31 PM

Gene Mundt, IL/WI Mortgage Originator - FHA/VA/Conv/Jumbo/Portfolio/Refi

NMLS #216987, IL Lic. 031.0006220, WI Licensed. APMC NMLS #175656 - New Lenox, IL

708.921.6331 - 40+ yrs experience

Ken: Yours is a great reminder to be consistent with our marketing efforts .. whether on Facebook or elsewhere. I've personally left my presence more personal and my marketing on Facebook rather low key ... but I'm still amazed at how many contacts and comments I receive through my Fan Page and activity there. You are definitely right that it can payoff .. with time and attention ...

Gene

Nov 11, 2010 03:05 PM

Jenny Kotulak

RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON

Broker - Oakville Ontario Real Estate

Hi Ken, hope all is well with you. Facebook is so so social. It's quick and easy. Even my mom loves it.

Nov 11, 2010 03:08 PM

Leslie Ebersole

Swanepoel T3 Group - Saint Charles, IL

I help brokers build businesses they love.

Hi Ken: Another great post. Glad I'm not in Naperville and competing against you and your army of 500. I forbid you crossing the border into Kane County ;-).

I'm still a tad suspicious of FB. I hear my grandmother in my head....I must be ancient, I hear her saying that a lady's name was only in the paper 3 times: her birth, her marriage and her death. I'll have a lot of explaining to do when I cross through the pearly gates.

Nov 11, 2010 06:08 PM

Ken Tracy

Coldwell Banker Residential - Naperville, IL

Helping clients buy and sell since 2005

Hi Leslie, Jenny, Gene, Margaret, and Allen. Thanks!

Leslie, I would be just a blip in the radar!

Melissa, you said you were adding fans but slowly. That reminds me of the line, "It doesn't matter how fast you are moving, asl long as you are going forward." Keep at it...

Consistency is key. W/ all marketing...

Thanks again everyone!

Ken

Nov 12, 2010 01:16 AM

Larry Bettag

Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL

Vice-President of National Production

I use mine often. I love it. I've earned a lot of income this year off of providing a lot of info on FB. Good stuff K!

Nov 17, 2010 02:55 AM

Ken Tracy

Coldwell Banker Residential - Naperville, IL

Helping clients buy and sell since 2005

Hi Larry. Thanks!

Nov 18, 2010 11:40 AM

Amber Boyd

Novus Real Estate - Wylie, TX

this is great post!! keep them coming!

Nov 22, 2010 02:07 PM

Ken Tracy

Coldwell Banker Residential - Naperville, IL

Helping clients buy and sell since 2005

Hi Amber. Thanks!

I will try.:)

Thanks again,

Ken

Nov 27, 2010 06:02 AM

Mary Yonkers

Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA

Erie/PA Real Estate Instructor

Ken, good reminders. Guess I will put FB & other social activity on my 2011 goals. I will follow you link to your FB.

Dec 18, 2010 12:03 AM

Ken Tracy

Coldwell Banker Residential - Naperville, IL

Helping clients buy and sell since 2005

Hi Mary. Thanks!

I have lots of ideas on the subject of social media. I always thought it would be a fad. Now I am not so sure...

Thanks again,

Ken

Dec 18, 2010 01:48 PM

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