Another Real Estate Myth: An Agent From A Bigger Office Will Sell My Home Better

Another Real Estate Myth:  An Agent from a  Bigger Office Will Sell My Home Better

Dear Mr. & Mrs. Home Seller,
The thought process would seem to be logical, right?  A bigger office has more agents, so a better chance of selling your home! 

And before the Internet, the bigger office is better idea might have been an accurate assessment.  You had to go to a brokerage, and they'd show you the homes THEY had listed, and ONLY those homes.  So more agents meant more listings, which meant more likelihood that the buyers would come to the THAT big local brokerage to look at their listings.  The agents had the clout, the consumers had little power.

But something radical happened when the Internet and the real estate industry started to mix.  Information that was tightly guarded became public, and there is NO putting that cat back in the bag.  So next step, brokerages start cooperating with each other, the MLS has every cooperating brokerage's listings out there, available to the entire public.  The buyer can now go to ANY cooperating agency and find out about EVERY MLS listing, no matter who has it listed.  Now the BUYER has the clout!

Agents are INDEPENDENT contractors, and there's an emphasis on INDEPENDENT for a reason.  We work under our broker's banner, but our first loyalty is to our clients.  Agents don't care if Sally Jo and Bob from their office has a home listed, if it doesn't fit the client's needs, it DOESN'T matter!  If an agent wants to lose a buyer quickly, ALL they have to do is keep taking them to see homes they're NOT going to be interested in.  Sayonora, Adios, see ya later alligator!  Next agent that will listen, step right up!

The Liz Spear Team of RE/MAX Elite doesn't try to influence our buyer clients to buy a RE/MAX listing over any other.  We want them to buy the RIGHT home for them.  The buyer doesn't care, we mean REALLY, REALLY DOESN'T CARE the name of the brokerage NOR the listing agent's name.

NO BUYER has ever yet woke up one morning and said to themselves "Today, I'm going to buy a Liz Spear Team of RE/MAX Elite listing because I like THEM!".  Nope, they buy one of our listings because they LOVE the home! 

And why do they love that home?  Because it fills their needs!  Our job is to present the home with fantastic marketing, pictures, information, visual tours, etc.... but if it doesn't meet the buyer's basic needs, the buyer WILL go to another house!

So what SHOULD matter to you when selecting your listing agent?  NOT the size of their office, but the SIZE OF THEIR MARKETING!  If the listing agent prices you right, gets you staged right, then what finds you a buyer?  Internet presence, and LOTS of it!  Great pictures and write up, spread far and wide!  Your buyer may be a block away, or all the way across the country!

So don't buy the myth that if you list with the biggest office, they'll sell your home more easily.  If the particular agent you hire from the biggest office doesn't have the marketing chops to get you max exposure, doesn't have the great pictures, doesn't have the info, do you think the buyers will still come to you because of the color of the yard sign?

So if you want to see a THOROUGH marketing package with mass Internet exposure for your home, call the small team with BIG plans for how to get you a buyer!  And did we mention The Liz Spear Team of RE/MAX Elite is a Cincinnati BBB Accredited Business?  Just ONE more reason you need to be talking to us if you want to sell your home!

Serving Warren County!
Liz and Bill aka BLiz