For years real estate agents, brokers, REALTOR used just the buyer's eyeballs to sell property listings.
Post 
an image, crank out some copy, get in to the local or outside newspaper with a black and white shot. Just one shot, a few copy sentences did the trick. Not any more. The on the go real estate buyers for property want multiple images, tons of copy details, maps, and video.
Real estate video is the easiest way to quickly use the eyes and the ears of your buyer as he or she scopes out your area, your newest property listings. To "show and tell" the newest real estate listing to a larger audience that you can reach more frequently.
Reach and frequency are the primary reasons to use real estate video in your marketing.
These videos also show how the pieces of the property "go and flow" together. In a few minutes, your out of town buyer five states away, two time zones from you is touring the property, the community while you are sawing logs. Catching up sleep for another action pack day tomorrow of listing, marketing, selling real estate. Videos help you make more time, better use of time.
So if you are not using video but keep telling yourself someday, maybe this year, here are a couple points to consider. Youtube, other video platforms not just for music videos. Your real estate viewer is not expecting a Hollywood production or to be entertained. You are providing details, facts, photos at 30 frames per second with real full motion video to your on line real estate customer, buyer.
So think what would you want to learn about this new listing and tell them with the audio of your video, in one on one, not scripted fashion. You show houses, homes right? You do this all the time. Don't think large audience, think one person on line, watching, listening and talk to them.
Shoot your video of property or community in sequence for ease in edits before uploading for the world to see. The more time you save, the more videos you can shoot, edit, post. Don't go in to real estate video thinking you are only going to do one or two for your most expensive listings. Other real estate agents, brokers, REALTORS in your market will deliver the property, community videos if you do not.
Real estate buyers expect them, want them, will get them from you or someone else. Do real full motion real estate videos.
You have about six seconds to make the buyer connection or lose it like a hot potato.
The smaller the camera may make it cute, tucked away to whip out. But the herky jerky as you try to get your paws around it, to balance it when it does not fit in your hand shows in the final video results. The way a gun that is balanced, tailored for you as you meet for a duel out on main street makes selection of a video camera just as important.
The lack of time you put in to your production may mean don't bother. It's like everything you do in your real estate marketing that reflects on you. Just like the size, quality, quantity of your real estate stills, the way you write and lay out your presentations, video quality means attention to detail.
Not a slew of edit transitions just because you have them in your video software either. Coming up with a predictable, easy intro, the filling and "flavor" as you finally fade to black is key.
The approach you take should make all your videos "feel" like your style, approach, rhythm.
Watch others that have been doing real estate video for a few years. Glean and rework what your like.
Add your own new dance moves to promote properties, your community, your brand.
Start off with a who the heck are you anyway video. And how did you get in to real estate of all career choices? What was the path that lead you here and why would a viewer come away thinking this is the guy or gal that can help me buy or sell real estate?
No one else can tell your story better, in your own words with facial expressions that are solely you than you.
Final few tips that you may wish someone told you about going in to real estate video that you would figure out in time anyway. Get one honking hard drive to hold the clips you are going to use to weave in the local community elements. I added a terabyte side arm to do the trick.
Your real estate buyer is not just local anymore and needs to see the area too. Not just the sticks and bricks. Take the time to make consistent video graphics for your production.
Think of the transitions, fonts, logos, colors that work with the rest of your real estate marketing. Add community videos and consider them as important as property listing videos. FAQ real estate, local videos are a bonus too. More than one computer to create video renders, upload to this, this and this venue make the job easier.
I have three so one is doing this task, while we hop in front of another to create this new video, etc.
Buy a lavaliere microphone and a camera that has an audio jack or that you can purchase a "hot shoe" to make 
it work. Had to find one for an older Sony video camera in Germany that did the trick.
If you get really serious about dubbing over audio, consider a sound board, asking Santa for an RE 20 microphone and start building a corner of your office studio.
Green screens for back drop superimposing images to support the topic of today's video just make you further ahead of the rest of the herd wearing the "R", the hardest working letter of the alphabet.
Remember, you listed the property, have been there and know it better than anyone else except for the owner, seller.
You should be the one shooting the video, with the storyboard in your head on how you plan to dice and splice it up for the finished product.
The initial real estate videos will be wobbly but you have to start somewhere. You will not get good at them, able to crank them out with proficiency unless you start with the "See Dick, Jane, Where Did Puff Get Off To?" videos, beginning productions. Maine, videos show the state's flavor best.
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