This is part four of a seven-part series to help Realtors grow their business. To download the free Realtor sales training audio, click here.
Listing Flyers
Some ideas, no matter how powerfully they can impact your real estate business, are overlooked for their simplicity. This is one of those ideas: full-color, high-quality listing flyers.
The Hemet-San Jacinto Association of Realtors has an annual Top Producers panel. At this event, the 7 Top Producers for the Hemet and San Jacinto region and the rookie agent of the year are asked various questions about their business so that the other Realtors can glean some information from them.
A newer Realtor stood and asked the panel: "We see the advertisements that the top Realtors do, but it's tough as a newer Realtor to afford a lot of print ads. How much print ads do you think we should do?"
Ruth Pabst, a long-time top Producer, shared that the print ads make her sellers happy and are good for name recognition, but that she has gotten more business from having a high-quality, full-color listing flyer available in front of every home she is selling than from any other strategy.
Many Realtors are saying...Well DUH. But drive around and look at how many yard signs you see with:
- No listing flyers.
- An empty box where flyers should be.
- Listing flyers that are dull and boring.
Why is that? Some excuses:
- I can't afford to print color flyers.
- I can't take the time to create or learn how to create a nice, color flyer.
But what Ruth shared with the Realtors that day was that she picked up more business with that simple and inexpensive strategy than with all her expensive print ads. In other words...You can't afford NOT to have a high-quality listing flyer in front of every home you are selling.
Yes, there's a time investment to learn to create the flyers. For example, I have a system in place where I create high-quality listing flyers as joint advertising with my Realtor partners, and it was a learning curve. But once you have that system in place it's all very easy. Your office or title rep may even have a program already in place to design a good-looking listing flyer.
A full-color, listing flyer is more likely to attract attention. Someone driving by is more likely to get out of the car and grab one. And best of all, it could sit in their car or on their counter for quite a while. Would your listing flyer stand out in a stack of other listing flyers? Make it colorful and bold.
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I'm a cheater, cheater, pumkin eater. I use www.xpressdocs.com/kellerwilliams and build my flyers online. They can be printed for free on your printer from .pdf file or you can order in flyers on thick uv coated paper too (which I prefer). I did quit putting the price on the flyer, though. ;)