I am fortunate to work with an outstanding cleaning company www.maid-mart.com, which I recommend to all my staging clients. As a professional stager I understand how much the cleanliness factor weights in the buying decision. I wish all my clients would understand this too.
The clients who used Maid Mart services are always blown away by the quality work and how efficient these ladies are.
I recently went for a staging consultation and one of my top recommendations was to professionally clean the entire house, including outside windows, doors, carpet, etc. For this size of the house, the cleaning would've been around $400.00. The home sellers thought that this is an outrageous amount of money. The discussion went somehow like this:
Me - Did you ever sold your used car?
HS - Yes, last year, a Toyota Corolla.
Me - Did you detailed it before selling?
HS - Oh, yes, it was very dirty inside.
Me - How much you paid for the detailing?
HS - 200
Me - How much you got for your car?
HS- 8000.
Me - So, you paid 200 to prepare an 8000 dollars car for selling and you don't want to pay 400 to properly clean a half a million house?
HS - ?!?
Still, the home seller will not bring in the professional cleaning company. Too bad, I tried.
I am wondering, how do you make your clients understand that when you put a house on the market, it has to be cleaned and look like nobody lives in it.
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