SEO Blogging for Inbound Links to a Static Website

After a recent post I wrote about SEO blogging and how Google spiders your site, I received a flurry of questions/comments about blogging for the purpose of creating back links or inbound links to a static website or "main website" on a blog that has a separate domain. 

SEO Blogging for the purpose of generating inbound links to a static website is a smart move "in theory," but only if the blog itself has blog authority.  An inbound link void of authority is a weak back link and won't really help your static or main website in the SEO department.  

Basically, the more authority your blog has, the better your placement will be in the index for the posts you write and the more "link juice" you will get from your back links to your static website.

Blogging for People Builds Blog Authority

So, you ask, how does one build up blog authority?  You get it by feeding the search engines a steady stream of on-topic, engaging, informative, optimized blog posts that create discussion (comments and questions that you answer), reblogging, track-backs, pingbacks, tweets (love), facebooks, etc., and people linking to your posts, while blogging on their own blog. 

It's PEOPLE that actually give you blog authority and if you want your blog to have it, focus on writing quality content that PEOPLE will enjoy reading, then optimize it for the search engines. 

Once you've built up a meaty foundation of informative on-topic posts, you can also write straight up promotional posts about why you are the "man" or "woman" for the job or why your product or service will rock the world!  However, before you can really get away with that (without sounding like a pompous, self-promoting buffoon), you need to build up authority for your blog. 

Inbound links from a website or blog that has authority will benefit your static or main website - no doubt about it.  Do a good job of building authority for your own blog and it will help not only help build authority for your static site, it will dominate your competitors in the SERPs.

Down the road, you may even want to attach a blog to your static or main website as a directory. That way, you are building authority for your website as you write on your blog.  If you decide to go this route, avoid naming your blog "Blog" in the main nav on your website.  Call it  "Resource Center," News," anything but "Blog," or name it a keyword that you may not have used in your main website domain.

Converting a Static Website to a Dynamic Blog

GET FOUND NOW was a static website that we converted to a WordPress blog a few years ago. We recently upgraded to StudioPress-Genesis, which gave our site a major face lift and we've been reaping the benefits in our search engine placement with ever since.  However, not all statc websites are a walk in the park to convert (shopping carts can be troublesome) and if you already have placement, you may not want rock the boat with a static website blog conversion.  In certain cases, we recommend attaching a blog to your website as a directory or SEO blogging on a separate, self-hosted blog.

Quality, Optimized Content Written for People - The Cornerstone of SEO Blgging Success!

Learn more about SEO blogging and why quality, optimized website content is the answer for top, organic search engine placement.  Type in "seo blogging search engine placement" and see for yourself!

• SEO Blogging - How Google spiders your site!
• SEO WordPress success -The Diva and Cowboy way!
• 5 SEO blogging tips for top search engine placement
• How to use tags for WordPress blog SEO
• Pleasure blogging vs SEO business blogging
• SEO blogging tips - SERP results
• SEO WordPress training 
• SEO website help or SEO website scam?
• The magic formula for SEO blogging success!
• SEO article marketing on WordPress
• SEO content for real estate
• SEO real estate content - show me proof in the SERPs!
• Keywords - The first tool in your SEO tool kit
• Five SEO WordPress blog writing tips for better blogging
• SEO Blogging 101 - How to write blog posts for people and spiders
• SEO WordPress - Kicking it up to notches unknown!
• Do you really want to outsource your content offshore?
• Deconstruction of a 500 word marketing article
• SEO Website geo-targeting for specific locales
• Website usability and "curb appeal"
• Duplicate content and web content plagiarism
• Website search engine optimization case studies 

If you are interested in SEO Business Blogging Coaching, SEO WordPress training , SEO copywriting services, SEO WordPress set up (StudioPress-Genesis), static website conversion to WordPress or a SEO tune-up for your existing WordPress system, please fill out the online contact form or give us a call at 813.443.1585 or 813.4841363.

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Victoria Stankard writes quality optimized content for real estate industry leaders who desire a strong Internet presence. Allow her to help you GET FOUND NOW! Email: victoria (@) getfoundnow.com