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Does Social Media Really Make A Difference In Real Estate Business?

By
Real Estate Agent with Platinum Realty SP00229578 2007027091

We all hear about how important it is to be involved in Social Media for our Real Estate Business but does it really make a difference? Gary Hayes Social Media Counter

Is it important for us to be on Facebook, Twiiter, YouTube, Foursquare and all the other social media sites?

Where are the people who will become our clients when they buy and sell homes? You guessed it! They are catching up with their friends on Facebook. They are twittering about what their son did, how great the game is, and how the oil spill cleanup is going in the Gulf.

If we want to connect with new clients, we have to meet them where they are.

Did you know that there are over 24 hours of video uploaded to YouTube in ONE MINUTE? I heard that on NPR the other day. Someone was explaining how difficult it is to keep up with the new content. Is your real estate business part of that YouTube Videos market?

Check out Gary Hayes' Social Media Counter. Gary created this to show the number of things happening on Social Media Sites from the moment you click on the page!

How does Social Media make a difference in our Real Estate Business? Well if people are busy on fb, shouldn't we be there too? If over 200,000 Tweets go out in 195 seconds, shouldn't we be Tweeting about our Listings and Open Houses?

What else do people do on the internet? They SHOP! When people are shopping for homes to buy, don't you think our Listings need to be where they can find them? I don't care how big your Circle of Influence is IRL, if you aren't on board the Social Media train, you aren't giving your sellers the best possible service. Real Estate marketing and advertising moved from the magazine to the internet and onto Social Media. That's where the cheese moved. Time for us to move too. Join me. Join your future clients. Be the difference for your clients.

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Comments(7)

Ron Marshall
Marshall Enterprises - Saint Michael, MN
Birdhouse Builder Extraordinaire

Well, that was very interesting.  And, boy, do I feel bad about my little non-Rainmaker blog now.  I'll need to make some more money so I can upgrade!  Can't make money until I upgrade.  What a conundrum.

Thanks, Maria. Got me thinking.

Nov 18, 2010 10:01 PM
Todd Clark - Retired
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

Those stats don't surprise me at all and I'm glad I'm doing what I am doing. I just wish I could do more to connect, but  there is only so much time in the day.

Nov 19, 2010 05:22 PM
Maria Morton
Platinum Realty - Kansas City, MO
Kansas City Real Estate 816-560-3758

Todd, I hear you! Too much time on the computer takes away from real life - where the action is!

Nov 20, 2010 08:39 AM
Rebecca Diamond
Berkshire Hathaway Fox & Roach Bryn Mawr - Bryn Mawr, PA
Main Line Homes for Sale

Wow, love that social media counter, thank you. The numbers really are staggering. With Facebook accounting for over 25% of all pageviews, worldwide, there's little question that we need to be there, getting connected.

Nov 23, 2010 06:28 AM
Debi Boucher
Real Estate Showcase Photography - Woodland Park, CO
"Realtor Showcase" - Real Estate Photography/Virtual Tours

Jeez, Maria! Amazing numbers! We all know it's big, but until we actually see the numbers, we really don't get it!

Nov 23, 2010 01:56 PM
Not a real person
San Diego, CA

With just 36 days left in 2010, Zoey the Cool Cat and I just wanted to stop by and wish you a very Happy Thanksgiving. Hope it’s a great one, with lots of fun and food with family and friends!

Happy Thanksgiving!

Nov 24, 2010 05:45 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Hey Maria, this is a great chart to help break down the facts of where people are looking for help with buying or selling their home. Excellent job! I see the huge number range in making videos, and so true.  If you have not made viedos, you should...and its fun!

Dec 01, 2010 04:23 PM