Facebook: A Whole New World in Real Estate Marketing

Thank you for your comments Woody, Terry and Patrick!  We agree- it's hard to see agents who are only posting listings to Facebook.  The whole point is that Facebook is so unique for Real Estate as you can take the opportunity to really connect with clients through this social medium.  You have to come at it from a completely different approach. It's supposed to be more personal and non-sales pitchy.  Thanks for stopping by to comment!

Kelly- it's great to hear you're using the Facebook ads and that you've found them effective!  And, you're right! It's a great way to not come across as too pushy!  Keep us posted on how people respond!  Thanks!

Jimmy- Glad to hear you're finding the business page as a useful tool!  It can be confusing with things like social media that are a bit more laid back to know where that line is between too personal or too formal; so we're glad that you're finding a happy medium!

Hi Karen- We agree that Facebook isn't for everyone; it can be weird to be contacted by people you knew "way back when!"  It can seem kind of creepy!  It's seems that you have a great handle on where your clients are coming from and what works for you- and that's awesome!  There are times when we've consulted with clients about if Facebook is the way to go for them, and if that's not where their target market is- it doesn't make sense for them to put the time and energy into it!  So, we completely agree that it's not for everyone, but we've also seen it as a very effective tool for many!  Thanks for taking the time to comment!

Emcee- We're happy that our tips are helpful to you! It's always great to hear that feedback.  We hope the setup goes well and feel free to let us know if you have any questions!  Thanks for stopping by!

Hi Renae- Many of our clients have had great sucess with the ads we've created!  Whether they're using it to promote Home Buying Seminars like Kelly who commented or just giving tips for things to do in the community to be seen as a valid resource- it seems the ads are doing well!

Thanks for your question Marcus!  Facebook is really different from any other type of marketing you will do; even blogging.  The whole idea for Facebook is to create personal interaction and we think the 80/20 rule is a great way to determine what you're posting. 

Blogging, however will be different.  It should be about 50/50 for blogging.  We encourage our clients to switch between solid real estate information, local events & news and even creative or interesting articles about home life, care, etc...  Your readers are coming to your Real Estate blog for a reason- they want real estate information!  You want to make sure that your blog is full of rich real estate content, yet you also want to be seen as an expert in your community. Since blogging is less "socially focused" than Facebook, your goal is not as much interaction as it is being seen as a real estate resource. 

We hope this helps!  Please let us know if you have any other questions!

Thanks for your question, James! The best way to get interaction from your community and to get interaction back from them is to set up a Facebook business page. A business page allows you to market yourself as both an agent and a community resource, and it provides the perfect platform to start interacting with people in your community that aren't already your Facebook friends and other local businesses. You can also encourage people to share news and events on your business page, which will generate discussion about your community.

We hope this helps! If you have any more questions about how to set up a business page, please let us know!  Feel free to check out our Social Media descriptions, services and examples!

Hi Adrian- Glad we can help!  Feel free to let us know if you have any questions!