Prospective buyers use internet to find properties online and they will use number of websites for their searches. The first contact is critical and the first agent that they get in touch with could very be their only agent and instant messaging could be a tool that could provide that.
I hear that returning an e-mail within 15 minutes is good and I disagree! Online shoppers are moving so quickly that the window of opportunity to connect with them is extremely short. Most anonymous web shoppers are at their work desk when they are online (65% of daily traffic takes place between 9am and 6pm). There is a lot going on and they will only stay on your site for a couple of minutes on average.
Once they see a home that peeks their interest they may pause for a moment and think that they should call and find out more about it or e-mail you. Most won't register because they are not yet ready to give their phone number or e-mail. The reality is that they are at work and they probably won't reach out to you. They will go home and do a new search to find that home and maybe make contact with someone then. The odds that they will come back to your site are slim.
So how do you capitalize on that opportunity?
With a live chat solution you can be available at that very moment. The system you should use needs to proactively invite the web shoppers in your site to a live conversation. When a prospect engages a chat it has to be with very little resistance, do not ask for an e-mail or phone number to chat! And you need to pick up within 15 seconds. After 15 seconds of waiting you will loose about 30% of the chats and the consumer will already feel that the service is not very good.
Most site see less than 1.2% of unique visitors takaing action. With live chat we see that number rise to 3% to 5% and while the consumers start the conversation by simply giving a name nearly 80% of the chat result in contact information. These who engage into chat are the most motivated buyers, they want to talk with someone now!
With live chat there is little room for error but the results are worth it! Take a moment to explore how live chat could impact your business. Imagine what is possible when 3% of unique visitors connect and you get the information on 80% of those! With 1000 UV while you are online you would generate 24 live prospects. These people have 1/ come to your website 2/ Engaged into a conversation about their needs. These are 2 strong qualifier and will result into closed transaction for you!
VP | Live Web solution provider | Live Chat Solutions
800-945-5551 x 7717