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This article was written by a professional home stager, my dear friend Karen Otto from Plano, Texas. She is an incredible home stager and writer, She is a wonderful person, I felt like an old friend the first time I talked with her. I hope you have someone like that in your life.
Karen has given me permission to use a large portion of her article, The Virtual Home Buyer, so that I can help my New Hampshire neighbors who are selling their home now, or in the near future. Here it is:
"As a Professional Home Stager I often tell clients that buyers today are in a different league. With access to the internet, virtual tours, digital photos and new types of on-line real estate shows that are becoming available, a savvy home buyer does not need to leave the comfort of their home to decide whether or not to see a property listed on the internet.
Often, time strapped buyers will make a decision at their computer screen as to whether or not the house is worth getting in the car (or plane in some situations) to see. In the case of relocations, it becomes necessary to view properties cross country or globally and access to the internet becomes crucial.
I make it a practice to regularly search real estate on line to preview the virtual tours and photos. I find myself "virtually" staging the houses that look like they need it. I always wonder what the reasons are behind why certain homes have no photos or tours available. I'm especially curious about the homes that don't have any photos or tours. Is this a marketing strategy to keep a buyer guessing? Is it due to lack of information about digital photography or virtual tours? Is it seen as too expensive or time consuming? Is the home in such poor condition that no photos should be taken? Why?
This is one of the most important tools after listing that sellers have in getting their house seen and sold.
Another valuable tool in the process is home staging. Staging will present the home in the best condition to appeal to the most number of buyers, which translates to a quicker sale and in many cases, higher profit. There is never a second chance to make a first impression. Staging is crucial for making that fabulous first impression, whether on-line through amazing digital photos and virtual tours, or in person as the buyer walks up to the door.
Professional Stagers make the job of Sellers, Realtors, Digital Photographers and Virtual Tour Operators much easier. Stagers compliment those services and promote the sale of a home in ways beyond the norm. Staging is becoming a "must have" service, not only for sellers, but also for real estate professionals who understand what home staging can do for their bottom line."
Thank you, Karen Otto, for this well written, informative article.
Staged First Impressions, A New Hampshire home staging company. Find answers to home staging questions, and see examples of what home staging can do for you.
Pictures say a thousand words, so come on in, and check us out.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.