Do you tell your sellers what you spend per month on your advertising?
I recently did a comparison on this cost per month. DID YOU KNOW, that the average per month in print ad costs are around $700.00 per month for the average REAL ESTATE AGENT.
Mind you this is in a smaller population based city (40,000) But that's still a fair chunk of change per month for a single agent with NO assistant or partners. Now I'm basing this on a $95K per year gross income.
I had a conversation with a marketing/advertising person the other day. She mentioned that alternating weeks - goes unnoticed by the public. They don't even miss you not being there - interesting?
I've seen big companies do alternating weeks in recent television ads, and on radio spots. Spreading their advertising dollars further - makes sense in this economy.
So, consider this. If you live in an area with several different advertising options- why not spread your dollars around or alternate weeks. Give it 6 months, track the productivity.
Maybe taking some time (as its free) to do some online marketing via you tube videos or animation videos - Facebook and Craigslist offer free listing advertising, or blogging.
Keeping it simple and affordable for the average Realtor just makes sense. (cents)
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