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17 Comments on Expireds Postcards system
Well Madeleine,
Looks like hands down, the phone is the best way to get expireds. In a market where there are longer days on the market, which means it will take longer for you to get paid, get those expenses down and forget the mailings and pick up that phone. Eat that frog girl!!!
Madeleine - I vote for using print or door knocking. You have to be very careful calling that they are not on the do not call list.
Madeleine - I've stumbled across a system for sending cards that is nothing short of revolutionary!You are able to send a printed postcard or greeting card from your computer, with your own personal message and your own professionally created handwriting font. This doesn't just look like your handwriting, it IS your handwriting! Sign each and every card with your personal signature.
Never lick another stamp ever again... Your cards are all printed, addressed, stamped and mailed automatically for you. This is the easiest, fastest and most convenient system ever created for sending cards. Postcards cost just .31 cents!
Upload your entire address book to the Online Contact Manager in one easy step. Organize your names and contacts into groups. You can separate your family contacts from your business contacts. Keeping organized has never been easier.
Automate your business with pre-written "campaigns". You can simply load a new client, prospective client, expired or supplier into one of your pre-written campaigns and they will get each card in that sequence automatically, at the perfect time without any additional work from you. It doesn't matter if the campaign has 2 cards or 72 cards! Set it and forget it.
Click the link below for more info. Thanks, John Kellerman
SecretBusinessWeapon.com/ExpiredsPostcardSystem
I would really much prefer to call but... even using RedX there is no listed phone or it is on the DNC. In my area, we only get a few expireds or withdrawns a day. Many days none have phone numbers. And at least 25% of my mailings are returned with NFA. I am starting to drop by, but usually no one is home during the weekday and it is dark at 5:30. I have found personal notes with biz card are somewhat effective particularly when I comment about something I notice on their prior listing. My goal in the new year is to have prepared packets ready, print a personalized letter and deliver early or late in afternoons Mon-Sat. Some times I get info from a neighbor I may know. If I do not remember who I may know, I simply look at tax records for the street(s) and search for someone who may talk with me. I am also changing my SOI calling scripts to include "Have you noticed anyone in your neighborhood who is selling on their own or whose sign has just come down? I am updating my statistics for your area and I want to be as complete as possible. I always appreciate your help!"
I'm starting a new expired campaign myself, I'm not a caller! I never pick up the home phone unless I know who's calling, I just screen the calls with my answering machine.
I like the idea of people choosing me to meet or call. I plan to invite some of the expired's to my open houses, personally! Good luck, let me know how this works out.
I am a prospecting specialist at the RedX and I talk to a lot of agents everyday, and all the agents that are thriving (even in today's market) are the ones that make calls to expired listings. It is hard and sometimes uncomfortable to do, but you can't ignore the results you get when you are disciplined, even if its only for 1 hour a day. People are just as likely to throw away a postcard as they are to screen their phone calls, but making calls is cheaper and the response is quicker. The hardest part is making sure you have the right information (or any information at all) to start calling. The RedX can help you there. We have a 7 minute demo online if any one is interested in learning more. If you're looking to increase your income, prospecting expireds with a phone call is the way to go.