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Luxury Real Estate Marketing: A Mental Nutrition Gift

By Ron and Alexandra Seigel

Services for Real Estate Pros with Napa Consultants DRE00893924

November 26, 2010 04:22 AM

Antebellum Mansion Detail

Hope you all had a fabulous day of merriment good food ( physical nutrition) and good times with friends and family yesterday! Here is an idea for some mental nutrition!

Ron and I finished reading a wonderful book by one of our favority authors, Pat Conroy. You may remember his earlier novels, The Great Santini and The Prince of Tides, both of which were made into movies. After a 14 year hiatus, his new novel is South on Broad.

Set in Charleston, South Carolina, it is a must read for any luxury real estate marketing professional looking to improve the description of their marketplace. By the first page, we felt the urge to visit, and it took all of 3 sentences to do it. Throughout the book, the feel of the city, the antebellum mansions, and the gardens's description make you want to book a flight to Charleston.

The story itself is well written and riveting. Neither one of us could stop reading it. It made us think, reflect, and laugh, and we could not wait to tell you about it. If you are not a reader, give it as gift to someone who loves a good story! Happy Friday!

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Joni Bailey

101 Main St. Realty - Huntsville, TX

Your Huntsville / Lake Livingston Area REALTOR®

The thing that I found "COOLEST" about this post is that you and Ron read together! You go girl!

Nov 26, 2010 04:27 AM

Ron and Alexandra Seigel

Napa Consultants - Carpinteria, CA

Luxury Real Estate Branding, Marketing & Strategy

Joni,

Thanks, we love doing that and discussing how our particular views. A

Nov 26, 2010 04:34 AM

Faina Reinhardt

HotRentalsNY.com - Manhattan, NY

Alexandra,

Thank you for a book suggestions. Being an avid reader, I am always looking for good material. Hope you had a good one!

Nov 26, 2010 07:21 AM

Faina,

Me too, I am always reading something or other. Please feel free to suggest any delightful books you have read, and I am going shopping on line for another one to download. That is so much better than being in the midst of all the holiday shoppers. A

Nov 26, 2010 07:29 AM

Kevin J. May

Florida Supreme Realty - Hobe Sound, FL

Serving the Treasure & Paradise Coasts of Florida

Alexandra, I know the perfect recipient for "South of Broad", thanks for the recommendation!

Nov 26, 2010 07:45 AM

Kevin,

So glad to have been of help to you. I hope that individual enjoys it as much as we did. A well written story with a viable plot is a joy to read. Hope you a great Thanksgiving, and are enjoying your weekend. It is wonderful to have this time to catch up and just lollygag for a change, before revving up again this Monday. A

Nov 26, 2010 09:06 AM

Ellie Shorb

Compass Real Estate - Chevy Chase, MD

Realtor DC, MD & VA Luxury Home Expert

It is a fascinating but great tip to use the creative descriptions that celebrated authors use when thinking of words to describe a special listing. So often, our brains turn to the same words "open, light-filled, granite, stainless... " and perhaps we could be motivated to seek out better adjectives if we think like an author and not a Realtor when we write the descriptive pieces. Cool!

Nov 27, 2010 07:46 AM

Ellie,

Thank you for your great perspective. Authors romance a place and Pat Conroy is a master at that. Wishing you a wonderful holiday. A

Nov 27, 2010 07:56 AM

Cherise Selley

Selley Group Real Estate, LLC - Colorado Springs, CO

Colorado Springs Realtor

Ron & Alexandra,

Sounds like a prudent recommendation. The South is full of sensory stimuli that causes visceral responses! Thanks for the mental nutrition treatment... g

Nov 27, 2010 09:03 AM

Gordon,

My view of the South has expanded many fold, and we plan to include it in furture travel plans, It is a part of our country with its clear and defined personality, and we are eager to understand it and above all taste that wonderful cooking. Thanks A

Nov 27, 2010 09:25 AM

Luxury Real Estate Marketing: A Mental Nutrition Gift

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