It's a Masterful Room When You're Selling

Home Stager with Janice Ankrett Home Staging

The Master Bedroom .... The Master Suite ...

You see it advertised in glowing terms. That is because this area is as important as the main floor when you are selling your home.

The 'Master' is the retreat from the world for the owner of the home. It supposed to be a serene refuge for relaxing, unwinding, sleeping and let's not forget romance.

It may be just a bedroom or it may have an en suite bathroom and walk-in closet. Even the smallest townhouses now have at the very least an en suite privilege to the bathroom.

In older homes the Master bedroom is only marginally larger and you can forget about an en suite or walk-in unless a renovation has been done.

Never the less the buyers are still dreaming about their perfect Master Suite.

This means you need to show the buyer your Master in the best light possible.

By Staging this area you will help the buyer see the space and how it will fit their lifestyle.

Buyers want that magazine/hotel look. The bed is the focal point of the room.

Buyers want the room to feel spacious - large enough to hold their furniture.

Avoid distractions like a computer area; a large TV or exercise machine.

Allow the buyer to envision themselves here. Make sure the ironing board is away, the laundry hamper is out of sight, your shoes are in the closet and personal items are not on display.

By showing the buyer a neutral,elegant space you will help them see themselves sleeping here. You will allow them to see the possibilities your home offers.

If it is a smaller room in an older home it will help them see the potential for future development.

Show the buyers their dream is possible in your home.

Stage the Master Suite/Bedroom for best effect.



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Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

Lori, some people spend more time than others. But let's face it, this area of the home has evolved into a desired 'feature' for today's buyer. I'd be tickled pink if the utility was inside too LOL!

Nov 27, 2010 02:51 AM #23
James McGary
Agents Set Free, Inc - Irvine, CA

Key phrase:  Sell the dream.  Sales is nothing more than a transfer of enthusiasm.

Nov 27, 2010 03:26 AM #24
Michael Izquierdo
LA Pocket Listings - South Pasadena, CA

Masters are great except when the house has a premium on it for it.... i just showed a master atypically large for area with double doors, 2 showers, fireplace, and bathroom bigger than the bedrooms in the house...the buyer immediately realized that the only difference between this house and the others i showed was the master...oh and the 45 k increase in price.... we put a offer in.... no luck though.

Nov 27, 2010 04:10 AM #25
Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

It is interesting how much the Master closet plays into many of these situations--One large closet or his and hers.    It's very challenging to market older properties where the Master is upstairs or is not significantly larger than other bedrooms. 

Nov 27, 2010 04:10 AM #26
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

Very true James ;). Staging helps the buyer bond and dream.

Too bad your buyer didn't get their dream master Michael. Sounds like quite the 'suite'.

Barbara, so true. Even in smaller newer homes there is a walk-in closet. Older homes were lucky if they had a double closet. The master may be bigger than the other bedrooms but still small by today's standards.

Nov 27, 2010 04:17 AM #27
Amy Hunter
Hearth & Home Videos - Sudbury, MA

Great points.  One more - in the master bedroom if your window dressings are more than 12 years old change them to something lighter and more contemporary - I don't care how much you like them, they look dated!

I've photographed many master bedrooms that are a great space, but what jumps out is the big heavy, multi layered floral drapes!


Nov 27, 2010 05:05 AM #28
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

Amy, you are so right! Window treatments have definitely changed. There are fewer layers and they are far less 'traditional'. Buyers value natural light and being able to see out a window enlarges the feel of the room.

Nov 27, 2010 06:50 AM #29
Robert Hammerstein
Keller Williams Valley Realty - Hillsdale, NJ
Bergen County NJ Real Estate

Janice - Well done and to the point.... you must help the customer envision themselves in the home for themselves....

Nov 27, 2010 09:54 AM #30
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Buyers need to be able to see themselves and their furniture in the Master Suite. Your suggestions for staging and examples are just what Sellers need to aim for when preparing their home for sale.

Nov 27, 2010 01:42 PM #31
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

The master bedroom is very important to me.  For myself, if I were selling, the exercise equipment would have to leave for the duration.  It takes up a good amount of space.

Orange County Homes

Nov 27, 2010 02:54 PM #32
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

I agree, it seems simple, but thinking through what a buyer really wants when you have shown thousands of buyers, needs to translate to your sellers. Opportunities are there for those who listen.... sh... I can hear an offer coming.

Nov 27, 2010 03:37 PM #33
Amber Boyd
Novus Real Estate - Wylie, TX

this is a great post! please keep them coming. they are great and has so much information.

Nov 27, 2010 04:59 PM #34
Phil & Celeste Pafford, Corona CA - Corona, CA
Corona Short Sale Broker

Yep, parents may make the sacrifice when it comes to the kids rooms, but not their own! ;-)

Nov 27, 2010 06:02 PM #35
Terrylynn Fisher
Dudum Real Estate Group - - Walnut Creek, CA
HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc.

Very well written...nice post.  Very few posts have been written about this room, yes one of the most important to a buyer in their purchase.  

Nov 27, 2010 06:58 PM #36
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Janice, thanks for the great ideas.  Master bedrooms, as well as kitchens, bathrooms and family rooms seem to be the rooms my buyers seem to remember the most.

Nov 28, 2010 12:59 AM #37
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

Robert, it is so important for the buyer to be able to imagine their lifestyle in your home.

Thank you Sharon ;).

Christine, exercise machines do eat up important real estate in a bedroom. It also symbolizes work not rest.

I can hear it too Ross! Thanks.

Thanks Amber!

So true Pafford Homes.

Thanks Terrylynn! Glad you agree.

Chris, They are the rooms we live in the most.

Nov 28, 2010 06:36 AM #38
Bob Souza (925) 513-3400 & Leilani Souza (916) 408-5500 Souza Realty - Real Estate Broker in Placer County, California
Souza Realty - Roseville, Rocklin, Granite Bay, Loomis, Penryn, Newcastle, Lincoln, Auburn, Meadow Vista (Placer Coun... - Roseville, CA
Homes & Land, Real Estate Investments and Rentals

Janice, I agree...the master bedroom is IMHO second in importance of rooms, right below the kitchen/family room. Showcasing it definitely helps sell a home! :)


Nov 28, 2010 02:38 PM #39
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

Leilani, glad you agree. It is definitely a room to 'show' well.

Nov 29, 2010 02:15 AM #40
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Great post, Janice!  Congratulations on the Feature!  Too often the master becomes a catch all room and sellers don't remove any where near enough of what they should when preparing to sell.

Nov 29, 2010 09:24 AM #41
Janice Ankrett
Janice Ankrett Home Staging - Burlington, ON
Staging Professional

Thanks Sharon! You are right, some buyers do turn the space into a catch all. Some have toys in their for their kids and that totally kills the adult retreat feel.

Nov 29, 2010 11:16 AM #42
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