Home > Blogs > Ted Cantu > Online Real Estate Support Network

MLS Accessibility - and the 50% Loss Rule

By Ted Cantu

Mortgage and Lending with i Cantu Media LTD

November 28, 2010 05:48 AM

It is said that most online visitors leave after reading the first page of your website. Some experts place this number up to 50%. Thats a lot of traffic. From there the numbers get divided even smaller. As the online searcher goes through your site even more people leave after seeing 2 pages or 3 pages worth of material.

What has been your experience with MLS sites? There are a lot of directories out there but they ask for so much information up front, (with multiple menus) it is hard to believe that these are succesful websites.

Forms are really tricky. Usually if you are just asking for a little bit of information like first name and email address people will fill out the form. If you are asking for more than that up front this number is a lot smaller.

How effective is this overall?

AND please.... when you answer --- I only want agents and not mega MLS directory website owners answering this post.

Re-Blog

Comments(7)

Comment

Show All Comments

Sort:

P C

Rental Solutions Oahu - Honolulu, HI

I feel to let people have all the info they want without registering. Then we they contact you, you know they are ready buyers or sellers or investors.

Nov 28, 2010 05:49 AM

Ted Cantu

i Cantu Media LTD - Farmington Hills, MI

Andy thanks -- The sites I am referring to are usually all menus. There a series of menus divided by states and cities. They do not allow the user to even see one single property. It is like a big fence around the site that keeps the user away from the listings unless they register.

I am wondering how successful these are for the end user and the website owner?

Nov 28, 2010 05:53 AM

Jeremy Gryvatz

RealWorks Residential Brokerage - Manalapan, NJ

To be a master of meeting new clients via your Realtor web presence, you must first have a thorough understanding of the difference between visitors and leads and how to convert one to the other using innovating techniques and smart language.

Terry Thorpe

Horizon Realty International - Siesta Key, FL

Good Topic. Loyalty is hard to come by. Starting on the web all the way through showings, offers and closings. Perseverence.

Nov 28, 2010 05:54 AM

P.J. Virgilio Jr., Realtor 408-568-6578 Selling homes in the Greater San Jose area and South through San Martin, Gilroy

Keller Williams Realty Silicon Valley - Gilroy, CA

San Juan Bautista and Hollister as well!

Ted,

You can lead a fish to water but you can't make them drink....I know personaly when I visit an online site for anything and immediately am asked to regiter I am turned off.

Nov 28, 2010 06:00 AM

Fred Griffin Florida Real Estate

Fred Griffin Real Estate - Tallahassee, FL

Licensed Florida Real Estate Broker

Fastest way to get Viewers to hit the Back Button: Mandatory Telephone Number on the Online Form.

Nov 28, 2010 06:49 AM

Patrick --- You hit the nail right on the head.
The MLS sites I am finding online has nothing on the first page but a bunch of forms. By the time the online visitor gets through this he/she can get access to the houses for sale or rent. They do not get access to anything unless they fill this out. This seems to be a bigger problem than most people realize.

Studying the web as intensely as I do I am wondering why no professional has adequately addressed this.

Nov 28, 2010 11:00 AM

MLS Accessibility - and the 50% Loss Rule

Comments(7)

Ted Cantu

Real Estate Resources

Additional Information