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Show them you ARE the Local REALTOR

By
Real Estate Agent with Keller Williams Indy NE 317-290-7775 www.marchantteam.com

This is a post that was inspired by Dan and Amy Schuman from Cleveland.  Many of you comment on what you learn from me; and I appreciate that very much.  But what Dan and Amy showed me was awesome.  I took their lesson and applied it to Fishers Real Estate (suburb of Indianapolis). 

This is the post from my Fishers Blog where all of my localism is initially written.  I typically post twice a day to Active Rain; a post from my outside blog followed immediately by an Active Rain post that "might" appeal to the masses.  But today; my localism post stands alone. 

Reposted from 11/25 Post:

When buyers relocate to our Fishers area, they go to Google to learn about us. They may type in Fishers Real Estate, Best Resale Neighborhoods, Homes for Sale in Fishers or just Neighborhoods in Fishers.  There are many websites that will come up as a result of that search.  But chances are none of them will come up for all types of search terms others than this Fishers Realtor.  I write about neighborhoods, market reports, town accolades and other Fishers events.  It isn't just a website "stuffed with key words" to show up on Page 1; the Marchant Team is on Page 1 because I travel, take the pictures myself, research the topic and often talk with local individuals. 

It is important to you because when that buyer calls on your listing that they saw on my website; I am going to know everything about your neighborhood and our town.  I am more likely to convert that caller into your buyer. 

You want an agent that can get your home on the first page of Google for every possible term entered into Google.   Over 85% of all buyers begin their search for a new home on the internet! The below video moves very fast so you may need to see it a couple of times.  It is showing that for any term typed into Google, the Marchant Team is within the first three positions of Page 1 on Google.  I didn't get there with a few tweaks of a Webmaster, it is from consistently writing about Fishers for the last three years.  And it has created a unique opportunity for me to know so much about Fishers and the neighborhoods; it makes selling your Fishers home easy!


 

 

Search homes for sale in Fishers by Neighborhood

Other Northside Blogs (Carmel, Noblesville, and Geist)

Fishers Homes for Sale and Real Estate       Fishers Indiana Real Estate Home Values

 Cindy "in Indy" Marchant - Fishers Real Estate Agent
Keller Williams Realty Indy Metro NE
Fishers IN Real Estate Website
317-290-7775

cindymarchant@comcast.net

 

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Judith Parker
ProStead Realty - Charlotte, NC
CRS, GRI, CMRS, Charlotte, NC

Thanks Cindy for sharing.  I am new at this blogging and this is so helpful.  I really need to focus more on local events and etc.  Have a great Sunday!

Nov 28, 2010 08:03 AM
suzanne welch
Coldwell Banker - Croton on Hudson, NY

Ciindy, this is exactly what I am going for, too. I will keep on reading your blog!

Nov 28, 2010 08:05 AM
Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

It is all about catching a readers attention and not going to far overboard with the keywords so that they know you are trying to reach higher in the Google searches.  You do a great job of both.

Nov 28, 2010 08:11 AM
Cindy Marchant
Keller Williams Indy NE 317-290-7775 www.marchantteam.com - Carmel, IN
"Cindy in Indy" , Realtor, Fishers Real Estate

Hi Judith, we were all new once.  I can testify that it is the most economical way to get internet leads.

Hi Suzanne, hopefully I won't disappoint you!

Hi Cindy...I think you are an icon here on the Rain and so your compliment means a great deal to me; thank you!

Nov 28, 2010 08:21 AM
Dawn A Fabiszak
Private Label Realty ( Denver metro area, Colorado - Aurora, CO
The Dawn of a New Real Estate Experience!

Cindy ~ why would anyone in Fishers choose anyone BUT you!  We all want to work with the best and clearly you are the best in Fishers!

Nov 28, 2010 10:42 AM
Cindy Marchant
Keller Williams Indy NE 317-290-7775 www.marchantteam.com - Carmel, IN
"Cindy in Indy" , Realtor, Fishers Real Estate

Hi Dawn...I WISH that were true!  lol  But, I'm not complaining, I get my fair share.

Nov 28, 2010 11:36 AM
Julissa Jumper
Select Properties of Fayetteville, LLC - Fayetteville, NC
Fayetteville, NC Real Estate

Cindy, I learn something from you every time I read your stuff.  Localism is hard to do well, because it isn't enough to write about an area, it has to be "keyword-written" for it to do what we hope it will do.  That's a habit I need to develop.  It doesn't come naturally.  Maybe in 3 years I'll be able to do it like you!

Nov 28, 2010 12:08 PM
Cindy Marchant
Keller Williams Indy NE 317-290-7775 www.marchantteam.com - Carmel, IN
"Cindy in Indy" , Realtor, Fishers Real Estate

Hey Julissa...I think I am about out of tips...sad that everything I know can be written about in 10-15 posts!  lol

Nov 28, 2010 12:21 PM
Ellie Penaranda
239.776.5077 Downing-Frye Realty - Naples, FL
Naples Florida Real Estate - Waterfront & Beach Co

Cindy, you are the best - and I bet you can write a whole book if they allowed you - Passion and knowledge of your town is paramount....  I am posting on localism, but my statistics are still low (100 for the 1st day and 400 for the week, I guess as I keep it up, it might improve... also trying to work more on content.

Nov 28, 2010 12:40 PM
Cindy Marchant
Keller Williams Indy NE 317-290-7775 www.marchantteam.com - Carmel, IN
"Cindy in Indy" , Realtor, Fishers Real Estate

Ellie...a book!  lol  I don't have that kind of patience.  Although working on the localism blogging took a lot of time too...but the good news, no money!

Nov 28, 2010 01:17 PM
Not a real person
San Diego, CA

Even home inspectors have to be local. So many times I get calls asking if I’m familiar with an area, if I’ve ever inspected a home in a specific subdivision, etc. Fortunately, I can usually say that I’m familiar with an area because I know most of San Diego County inside and out.

Nov 29, 2010 09:38 PM
Cindy Marchant
Keller Williams Indy NE 317-290-7775 www.marchantteam.com - Carmel, IN
"Cindy in Indy" , Realtor, Fishers Real Estate

Hi Russel...I'm guessing San Diego County is huge.

Nov 29, 2010 11:21 PM