Special offer

Building Social Capital

By
Real Estate Broker/Owner with Eddie Brown ~ FM Realty a Long & Foster Company/ Raleigh NC

When you become connected to your database everybody wins. Your database gains you as a trusted source of real estate knowledge and you gain a trust and relationship based referral source. In today’s world, having a sense of community is one of the greatest needs which is often left unfulfilled. People have a natural desire to feel connected and be part of a community … 

Don’t Be A Secret Agent! 

  • Invite your A+ past clients to lunch or coffee …it’s a great way to deepen the relationship and a reminder of how much you care about them. 
  • Organize a client party to acknowledge your advocates and to introduce them to one another which also broadens their social network. 
  • Host a house warming party for one of your clients …2 wins here, the clients get to meet their new neighbors and you get to met them as well. 
  • Offer to write a real estate advice column in a local community paper or magazine. 
  • Volunteer …Nothing is more rewarding than giving back and helping those in need … Coach or sponsor a local sports team …get a group to work a local soup kitchen …adopt a family in need for the Holidays …Organize a neighborhood cleanup drive or adopt a stream or park. 
  • Host a community yard sale at your office

The more involved you become in communities activities, the more connections you will create with potential clients. Gaining knowledge of surrounding neighborhood characteristics and interacting with local residents will position you as the industry expert in the communities you serve.

 

REMEMBER: Real Estate is a “CONTACT SPORT”

 

Eddie Brown ©2010

www.ICU-Coaching.com