How many times have you added a “friend” in Facebook or decided to “follow” someone on Twitter only to discover his or her participation in social media is limited to a link to a blog post or canned article and nothing else. You realize after a few weeks they don’t join the conversation by interacting with you or anyone else.
At some point the one hand waving approach to social media leads friends and followers to click the UN button. What UN button? The un-follow and un-friend one. And that is only for the folks you know are following you. There are those pesky lurkers. The ones who never say anything to you directly but after watching your lack of interaction decide your one-dimensional approach to social media isn’t worth following anymore.
Have you ever stopped to think about the number of connections you may have lost when this happens? A potential referral from another agent. A prospective client or two. Each one adds up to opportunity lost. If generating business is your number one reason for signing up for social media accounts then you need to make sure you are making them work for you not against you.
Not everyone is going to be a social media superstar. You have to decide what makes the most sense for you. But if you have a link to your Facebook and Twitter accounts on your business cards and Active Rain profile then make them work for you. Your social media plan has to be more than one hand in the air. Participate and see what happens when two hands and more connect. It will be a sound that will make you realize the time you spend is well worth it.
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