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Who Says Home Stagers Can't Be Inspired by Color?

By
Home Stager with Designed to Appeal, LLC

In home staging, we like to stick to a neutral color palette so that we can make the home that's for sale appeal to the broadest range of buyers.  However neutral does not have to mean boring.

I love to use pops of color (red, turquoise, orange, greens, blues) in throw pillows, artwork and decorative objects against the more neutral background colors (beige, grays, whites) in the furniture, bedding and walls.

Even so, I love to see what colors the major paint companies forecast to be THE colors for the upcoming year.  I like to use these colors for inspiration.

Benjamin Moore's color designers are forecasting vintage wine  as their Envision Color 2011's Color of the Year

Vintage Wine

2116-20   

According to Benjamin Moore's website: 

"First seen on the fashion runways of New York, Paris, and Milan, this rich hue with a deep brown base and a hint of smoky violet is just as magnificent in the home.

As an undertone in many of the latest wood finishes, leathers, and other textiles, vintage wine, and its lighter variations, will make a great paint color pick for many applications over the coming years.

From deep smoky wine to wildly pumped up fuchsia, purple promises to be a predominant color in home décor in 2011."

While I've never used purple or violet or wine-colored accessories in my stagings, maybe I will have to try it for my next vacant staging.

Forecasted Colors for 2011

 
In addition to their Color of the Year, the Benjamin Moore color team also comes up with a palette of colors they are forecasting for the coming year.  The color team reviews cultural, social, and political conditions and looks at how they affect fashion and design trends. Their analysis led to a central Balance theme with three related "style movements"-Soulful, Spirited and Dreamy.  Each of these style movements were then defined by six Benjamin Moore colors.

Soulful...

Soulful
Communications technology has drawn the global cultures closer.  What may have seemed strange now appears familiar to us.  On the style front, this is visible in ethnic designs, pattern-on-pattern, and handmade decoration such as beading and embroidery. Colors that reflect this include Benjamin Moore's:

  • Vintage Wine 2116-20
  • Wasabi AF-430
  • Amulet AF-365
  • Casco Bay 2051-30
  • Hush AF-95
  • Etruscan AF - 355

Spirited...

Spirited
By spirited, this means anything that makes you feel happy, joyful, playful. In fashion and furnishings it's reflected in designs featuring geometrics, stripes and cubes,  and dots and curlicues. Loud and bright colors are  balanced with gray, black and white. Benjamin Moore colors comprising this palette are:

  • Royal Flush 2076-20
  • Grape Green 2027-40
  • Wrought Iron 2124-10
  • Paper Mache AF-25
  • Storm AF-700
  • Lucerne AF-350

Dreamy...

Dreamy 
From a design perspective, dreamy means transparency, sheerness, blurriness and softness.  The Benjamin Moore colors that reflect this style or mood are:

  • Gray Mirage 2142-50
  • Genesis White 2134-70
  • Porcelain 2113-60
  • Etiquette AF-50
  • Kendall Charcoal HC-166
  • Smoke 2122-40

Each year Benjamin Moore announces their predictions for the upcoming year in a booklet that's free and available through the company's extensive network of stores.  The booklet contains decorating ideas, photo illustrations, plus the forecasted palette of 18 colors for 2011.

© Copyright 2010 Designed to Appeal, LLC.  All Rights Reserved.

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Susan Morrison
RE/MAX Executive Realty - Franklin, MA

I love those colors.  What a fine job of coordinating colors and without being boring.

Dec 03, 2010 09:53 AM
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

LOVE the Dreamy Collection....there are some great colors for staging and design!

Dec 03, 2010 02:57 PM
Bandele Oguntomilade, Top REALTOR
Bogun Realty and Luxury Homes - Woodland Hills, CA
Your Woodland Hills Real Estate Agent 818-825-6996

Donna Thanks for all these wonderful staging and color ideas.  You are really talented.  Best wishes for 2011.

Dec 03, 2010 03:59 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

That's some impressive room with the dark ceiling - but it makes me think of a library or perhaps the "Smoking room" at a mens' club in one of the old-fashioned murdery myseries I read.

I think I'd like to try that vintage wine as an accent somewhere... But WHEN will I find time to paint?

Dec 03, 2010 05:47 PM
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Very fun post Donna!!!!  I will have to stop in a store and get one of their booklets.  I've seen the dark grays a lot in my Home Beautiful magazines too and they look beautiful.

Dec 03, 2010 06:18 PM
Renee Marrs Caperton
Marrs & Associates - Corsicana, TX
Realtor - Corsicana Texas Real Estate

Thanks for sharing!  I love the colors Benjamin Moore offers and the pretty wine color is awesome!   

Dec 03, 2010 11:52 PM
Donna Dazzo
Designed to Appeal, LLC - Manhattan, NY
Home Stager in the Hamptons & New York

Thank you all for sharing your thoughts and comments.  Just want to point out that the photo at the top of the blog of the living room with the Vintage Wine painted ceiling is from the Benjamin Moore website.  I did not stage nor decorate that room.

Dec 04, 2010 01:07 AM
Linda Meluski
Designs For You, LLC - Toms River, NJ

Donna;  Thank you for the useful information.  Yes we do try to stick to a neutral palette to appeal to all, but using color creates "memory points".  If clients have been looking at many homes, they are more likely to remember the staged or model home that had "pops" of color.  It is also an inexpensive "quick fix"!

Dec 05, 2010 02:37 AM
Renée Donohue~Home Photography
Savvy Home Pix - Allegan, MI
Western Michigan Real Estate Photographer

vintage wine is beautiful!  I love any shade of purple!  could live w that color in my bedroom!

Dec 05, 2010 08:30 AM
Kim Dillon
Creative Eye Home Staging - West Chester, PA

I was shopping for carpet the other day and the sales people were commenting that there were purple carpet samples back that they hadn't seen for years!  Purples do seem to be the newest trend!

Dec 05, 2010 11:43 AM
Dorte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Dear Donna,

Hmmmmmmmm .... Don't really like any of those trend colors, except maybe the "dreamy" palette. Curious to see, what you and other designers do with these.

Dec 05, 2010 02:05 PM
Bob & Leilani Souza
Souza Realty 916.408.5500 - Roseville, CA
Greater Sacramento Area Homes, Land & Investments

Donna, thank you so much for this post! I appreciate the lists of colors in their appropriate "category" and this will definitely help with our next project. I'm bookmarking this and re-blogging it as well! :)

Leilani

Dec 05, 2010 02:38 PM
Patricia Ebrahimi
SHOW SMART! HOME STAGING & Color Consultant - Rockville, MD
Home Staging the Washington DC Area from Rockville MD

Donna:  Thanks for the great post.  I must admit that I LOVE purple.  Always have, always will.  But, most men hate the color, making it iffy for staging...so go figure how Ben Moore can come up with it as color of the year.  Simple, tone it down with brown, brilliant!

Dec 05, 2010 02:48 PM
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells

It looks like there's something for everyone. Thanks!

Dec 06, 2010 06:25 PM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

Benjamin Moore has an Iphone app that will take a picture of a color and tell you the formula. Pretty cool.

Dec 07, 2010 03:37 PM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I don't care what they call it...it's still purple.

Dec 13, 2010 04:09 PM
Susan Brown
Keller Williams NE, Kingwood Texas (Humble & Atascocita too) - Kingwood, TX

Donna, Thanks for sharing the colors for 2011.  I would choose the Soulful palette. 

Dec 14, 2010 02:56 AM
Dennis Neal
RE/MAX, Big Bear - Big Bear Lake, CA
Your Home Sold in 21 Days or We Sell It For Free

Bold colors certainly work for some homes.

Dec 17, 2010 06:23 PM
Dennis Neal
RE/MAX, Big Bear - Big Bear Lake, CA
Your Home Sold in 21 Days or We Sell It For Free

Bold colors certainly work for some homes.

Dec 17, 2010 06:35 PM
Rita Minion
O'Brien Realty - Solomons, MD

Donna,

Terrific post!  I enjoyed it!  Thank you for sharing the information & the colors for 2011.  I'm going to reblog.

 

Jan 18, 2011 09:28 AM