The last two decades haven't been called the Information Age for nothing: With the Internet, almost every question we could need an answer to has already been answered, and those answers are at our fingertips. But consumers are also informed in myriad other ways-newspapers, magazines, TV, radio, billboards, and direct mail are only the tip of the iceberg. In a world so full of information, storytelling is standing out as one of the most effective techniques to differentiate your business to consumers.
What makes storytelling so different from traditional marketing? It adds immediate dimension to the products and services you bring to the table. For example, imagine articulating to your audience:
- Why you do what you do
- What fuels the engine of your business to go out and drive change on a daily basis
- How your work is impacting lives and communities
These are the things customers really wonder about your business and try to determine in a matter of seconds when they visit your website or open a brochure. It gets at the heart of why testimonials have always been such a powerful marketing tool: People want to see how your business has helped improved the way others live, work, and play. Without unique, individual stories standing behind them, two businesses providing similar products or services are virtually indistinguishable.
Story is an incredibly powerful tool. Let us put it to work for you. Contact Erin in Business Development at Erin@roundtablecompanies.com to discuss the possibilities.
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