You have a listing presentation...what do you offer buyers? Many of us have spent considerable time organizing our listing presentation and then tweaking it through the years always bent on making it even better. Why? Because we know that it can make the difference between getting a listing or not.
So what about a great presentation for potential buyers. Do you have one? I really don't. I pull together a few pieces of marketing material, information on Lake Anna, a map, etc. but not a plan that spells out what I propose to do and how I'll do it. Well, of course I hope to help them find a property to buy. What I do not do is spell out how I am going to do that.
Log Home at Lake Anna, VA
Perhaps it is time that I come up with a plan IN WRITING. I certainly have one but where is it? Sure, the answer is in my head. I know it is there but my prospective purchasers can not read my mind but they would know what it was if I put it IN WRITING.
So here goes. I'm going to work on my SELLING PRESENTATION. How about you? If you have one and would like to share it with us I imagine there are many others that would love to have a look. If you do not you might get lucky (like me) if some others will share theirs with us.
If you do not have an entire presentation, do you have any suggestions you'd like to share? Perhaps if we receive enough we'll have one before we're through.
Just as we try to stand out from other agents when we meet with potential sellers, we should think of ways to appeal to buyers. Certainly, in this day and age, our web sites and our blogs are often our first introduction. However, there are times that we might be taking floor duty (or as my broker likes to call it "opportunity time") and we begin working with someone that knows nothing about us other than we are the ones that got up from behind the desk and introduced ourselves. What comes next?
It is also possible that one half of a couple has done their homework on the Internet but the other half hasn't. It's nice to have something to hand them that provides some indication of our experience and our work ethic.
A while ago I prepared a "How Wonderful I Am" (believe me, I say this jokingly...but I sort of mean it) double-sided 3,67" x 11" card stock handout. On one side it has my photo and a synopsis of my real estate background. On the other side is information on Lake Anna and contact information. This is one of the items that I include along with the map of the Lake Anna area and other items I mentioned up above.
Now to get started on my plan...help if you'd like.
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