When is the best time to get more referrals? During the sale of course. So if you are a Realtor and you have just got a signed contract and are 30 days from close how can you capitalize on getting a referral? I see way too many agents working the transaction model. That is to say they move from one deal to seeking another deal to seeking another deal and so forth. The reality is that there are a lot more possible deals in and around the one your are currently working.
Here are just a few possibilities...
- Cross market your clients contacts.How about learning who their home owners insurance agent is and sending them a nice handwritten note card or maybe reaching out to your clients movers and making the introduction to your services. How about the loan officer, you never know they may have a completely "turn key" lead generation program like our office. How about their financial planner or CPA? Have you ever considered reaching out to them to introduce yourself and the fact you have a mutual client?
- Send a gift to your clients place of work.We always send a GIANT box with a congratulations helium balloon inside tied to a candy bar. We include several business cards, a handwritten note card, and boy we love referrals flyer. The box arrives by 3 day ground UPS and is delivered to our client at their desk. All day people come by to see the balloon and we get plenty o referrals for this. Well worth the $7 we spend!
Too many agents spend too much time chasing down new business, when there is a pot of gold in the deals you already have!
Think outside the box and go get those deals!
As always, to your success!
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