Sometimes the best way to capture style and class is in simplicity. And when showcasing a luxury estate property on a web site this is what you should be displaying.
When we remove the clutter and noise around and just center the attention on what is important it creates a feeling of clarity and contentment. As bloggers, we tend to do be long winded and draw out our ideas for a more interesting read. However, when a topic is handled in the simplest way that gets right to the point there is nothing like it.
This post isn't about blogging though or the art of writing, this is about displaying a luxury estate on a property website. My example is a web site that show cases one of most spectacular high end properties on the Central Coast of California - cambriaestate.com
Typically I like my web sites to be full of content but this is a great example of where to be clean, simple, focused and refined just like the property that it is show casing. Not only does it make you slow down and focus in on the property and not get lost in the clutter but it also sets the mood for the home itself.
A careful consideration when choosing a web design layout for your real estate web site or property web site is who are you attracting. Not all people like the same types of things, nor are they attracted to the same types of web sites. One point of view says
- Use lots of words on all your pages
- Fill your pages with keywords
- At least 300 words on each page
- Create lots of links on your page
While this may be good in certain respects it is not good in all aspects of internet marketing. If you are doing this to enhance your website you are probably doing it to attract viewers from search engines or content readers and not the people who will get totally confused by all the content. I find that people might like your site for the information if it has a lot of content but also get very lost in the clutter. Now if your site is very clean and you only have a few links to navigate people understand what you are trying to tell them and the point the site is making, and honestly if your site never delivers the point of it being there all the content is useless. My advice when showcasing a property in its own website is do like - cambriaestate.com
- Use defined lines for your framework
- Use short crisp thoughts on your pages
- Reduce the clutter
- Reduce the navigation buttons to a minimum
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