You may or may not be surprised to discover that the most important factor in hiring an agent (survey of over a 1,000 buyers and sellers by NAR) is the reputation of the agent.
Typically a buyer or seller is going to verify your reputation in a couple of ways that are important for you to realize.
1. Their unconscious perception of you: In your advertising and marketing, are you planting the seeds that make the potential client say "I could see myself doing business with this person?"
2. Testimonials and 3rd party validation: What do people read about you when they Google your or search for you on Facebook? Do they find positive testimonials, and do you appear trustworthy and honest?
3. Stats to back-it up: Do you have awards and statistics that can back up what you say? Remember to explain these awards and stats to buyers and sellers in a way that they understand. Not everyone knows what it means to be a "Diamond Club Member."
When agents manage their reputations, build integrity, demonstrate market knowledge and stay connected to friends and referral sources that covers 86% of the reason why someone will hire them.
If you are not using social media, websites, marketing letters, coaching, reputation management, advertising, and PR to persuade buyers then you're at serious risk of not being hired over the many agents who are doing these activities!
When you're convinced that you need specific help using the latest tools to build the best reputation possible in your area, contact us today using the information in our press kit below.
Dedicated to your success,
Jarred Alexandrov
REIC Social Media Director
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