Grasshopper Snatch The Pebble From My Hand or Do You Have The Patience To Wait For The Consumer?
I won't claim to be some super blogging kung fu master. Persistent, yes, but a guru...no I won't make that claim. I don't have the SEO chops (yet), I don't have a Wordpress blog (yet), there are a lot of things I still have to learn to make this whole blogging thing work optimally.
Ultimately we're here to learn AND increase to our business. That's the bottom line for each of us, or we wouldn't be shelling out the $39.99 a month and countless hours invested.
Don't get me wrong, we've SERIOUSLY enjoyed all the fun we have here, the friendships we've made (some day we'll be knocking on some of your doors in person instead of just digitally), the referrals we'll get and give when the planets align and the buyer or seller is going to or coming from the right place to match one of our AR Friends.
So the question is for each of us is, do we have the PATIENCE it takes to get to where we want to be? Would every new Active Rainer be happy to know that it will be quite a few months (or longer) before the consumer finds them? We're continually advising our clients they have two main choices, price or time, what's the most important to them? We as bloggers work with the same constraints.
But with blogging, we have a different pedal to push if we want to accelerate the process. LOCAL POSTS. I wouldn't call it a mistake per se that initially we were mostly blogging to the Active Rain community. That time frame helped us develop our blogging voice, develop relationships that we value immensely. Nor will we stop blogging to the AR community, adding our two cents, our advice, our cheerleading, but we do need to adjust our mix. We need to do MORE Local posts.
If we want consumer business (and who doesn't??), well frankly they'll NEVER care how many points we have, how many Called Shots, Featured Posts or other AR milestones we've hit. They won't care if we posted five posts or 5,000.
There's only ONE thing that matters to them...did we provide the information that they the consumer wanted? And the local posts ARE what the consumer wants.... how to buy or sell a home in their area, what local developments are like, what are sales doing, the local events, the local places...that's what THEY want.
So if patience isn't your strong suit, you want the pebbles in your hand NOW...then shift your mix Grasshopper. Hit the LOCAL, hit it often, hit it well with relevant content and THEN the pay checks from blogging will come to you quicker!
Keep on Blogging,
Liz & Bill aka BLiz