Creating True Value
When you become the town star, you not only increase the number of transactions for a particular area, but you also establish yourself as a credible, reliable source of information for the town or city. People call on you for everything from property tax information to the inside scoop on new developments. They know they can count on you. When the time comes to buy or sell - or, to give someone a referral - they think of you.
And to think that all of this starts online, with a simple "HomesInYourTown.com" website that's targeted to a specific geographic region. You don't have to spend days on end hanging seed flyers on doorknobs, calling FSBOs (For Sale By Owners) and cold calling expired listings to find new business. You don't have to spend thousands of dollars a month buying leads from a generation company, and you don't have to beat your head against the wall, wondering where your next commission check is going to come from.
You simply take the time to establish yourself as the town star through a strong, targeted web presence. Start by developing a community-based website (like Caggiano's agents did) and filling it with useful, consumer-centric content that's focused on the community (and not you or your broker). It's not that difficult, but it does take dedication and perseverance. By taking these steps now, you'll be well braced to not only deal with today's market conditions, but also any that the market of the future throws at you.
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