What exactly does it mean to work on “branding” as a real estate agent? It isn’t something you can touch or feel, but we know it is something we have to have to find real success as a Professional Real Estate Agent. Without it, you’re just another real estate agent that “I don’t know from Adam” or a name on a sign that I saw once when I drove by that I don’t remember because I saw it only once.
Branding is defined as:
A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed.
Branding yourself is pretty simple if you break it down and look at it for what it is. It is the repetition of a marketing message that tells consumers what the core values of your business is. It is the what makes you special, different, or more effective at doing your job. It is the “whatever sets you apart” from your competition.
One of the biggest factors with great branding for Professional Real Estate Agents, is to utilize your headshot or team photo with all of your 
marketing. It makes people feel like they know you because they see YOU all the time. It is kind of like knowing people on Facebook that are really acquaintances...you feel like you "know" them because they share themselves with you on Facebook when they update their status or add new photos.
People do business with people they know and like.
PrinterBees specializes in Real Estate Marketing solutions that help Professional Real Estate Agents create consistency and brand recognition through repetition in their marketing. Contact PrinterBees at 877-939-2337 or on-line at www.PrinterBees.com to learn about the affordable marketing consistency programs available. Marketing consistency with good brand recognition creates business consistency.
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