Creative Marketing Idea of the Year (so far)

Being in sales and marketing related positions pretty much my whole life, I thought I'd seen it all. Then on my way to work one morning last week, I saw something I had never seen before.

It all started last Monday as I was coming off the Interstate 84 off ramp to my office. It was just like any other work day. But today, I see someone standing in the median with a cardboard sign, begging from the cars stopped at the left turn light. I figured it was just another Vietnam War vet with 1 leg looking for help,(Anything Helps, God Bless!) but as I drove by in the far right lane, I noticed the person was dressed nicely in a dark blue suit. Hmmm. Oh well, gotta get to work!

I was sick Tuesday(cough, cough).

So Wednesday morning rolls around. I feel better. Well enough to head to work. Just another day, until I get to that same off ramp and notice the man dressed in a suit was there again. This time, I pulled into the middle lane so I could get a look at this fellow. As I get closer, I'm impressed by his appearance. Another nice suit, pinstriped even, nice shoes and even a nice messenger bag slung over his shoulder. Why the hell is this guy holding a crappy cardboard sign begging from people?

As I get closer I can finally read his sign. It says "Mortgage Broker - Who Wants to Give You Your Next Mortgage" in the typical black marker handwriting found on most beggars signs. I see he's also holding some sort of flyer or brochure and trying to hand them to people as they drive past.

Was this a joke? Did some poor guy lose a bet in his office? Not sure, but the guy was smiling and looked like he was having a good time. I can't help but wonder if he had any success.

So, if you're out there Mr. Mortgage Broker, do tell. Inquiring minds want to know!

-Jeff