Have you ever wondered what makes a good blog to gain readership?  In the beginning I just thought that it would be great to get a bunch of members reading my post. It was a lot of fun and darn if I didn't get a bunch of featured posts. I made friends and boy did we have a lot of fun!

Eventually my writing took a turn and I took everything I wrote to a higher level. I started to think about all the leads I was getting from my ActiveRain blog and what the topics were that they were contacting me about.  The consumer /lead wanted to not only get information about real estate but my local area.

I then turned my focus to a variety of topics to write about because after all- Isn't Real Estate about everything and anything in our local community if we're to be classified as local experts?

Gearing toward specifics related to Real Estate to write about lead me to delve into writing about:

  • Businesses in my community:   I wrote about the restaurants I had dined, the material warehouse where I got TLW some material for scarves and even down to the Aloha Stadium and Kam Swap Meets and Pearlridge Mall.
  • Local Celebrities:  Ron Artis (he passed away yesterday) who painted murals all over buildings here, Eddie Aikau the famous surfer, Braddah Iz (Israel Kamakawiwoʻole) a wonderful musician and more.
  • Hawaiian Historical Sites and Info:  I wrote about the Night Marchers and the Menehune's and historical landmarks and sites to see such as the Hawaiian Heiau's (Ancient Hawaiian Temples), Burial Sites and Laws and the Bishop Museum.
  • Hawaiian History of:  I researched and found out where Aloha Hawaiian Print Material started, about Hula, King Kamehameha,The History of Father Damien in the Land of the Exiled, the History of Homes and so forth.
  • Real Estate:  Hawaii Real Estate Contracts and Laws (every state is different.....) Condo Associations, Open Houses,  the volcanoes and vog, zoning information, VA Loan Transactions in Hawaii and Relocating to Hawaii. ADD ON:  Even about my growing up in the Mililani Community Mililani Town Homes| Mililani Mauka Homes| Growing Up with the Mililani Community!
  • Scenery and Visuals:  I love taking my camera around the island and snapping shots of anything and everything. Being a great photographer can lead to a visual grasp of the reader for your post. You can always use the photo and build a story on it.

Remember, writing about everything and anything in your community will give you that extra advantage when your client asks you about businesses, history, real estate and your neighborhood.

Be that local expert.

You can make it fun and......

Being prepared with information past your real estate knowledge.

 

                                                       

 

Celeste "Sally" Cheeseman  is a Realtor-Associate® and Certified Residential Specialist (CRS) with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs  she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocations, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents, Home Buyers and Sellers.

 

 © 2007-2013 Celeste "Sally" Cheeseman's Hawaii Real Estate and Relocation Blog.

All rights reserved.

     

 


 

 

 
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86 Comments on Give Them Reason to Read Your Blog - BE the LOCAL EXPERT

20 Most Recent Comments Displayed Show All

DEC
11
2010
970,263 Points 245 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Jenny: I took a look at your blog...and you do some great Local area posts as well. This, in my opinion, variety... and will surely give the reader a little more than just 'real estate' talk :)
7:21pm • #67
970,263 Points 245 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Here's a classic example of statistics for two posts.  One real estate topic related and one fabric mart local business post.

Fabric Mart got more clicks than the top ten attibutes... go figure :) It's like meeting people at the grocery store.....this online blogging....  a bizarre way to meet peers, clients, get leads and of course make MANY friends!
7:38pm • #68
517,611 Points 6 Featured Posts Outside Blog Called Shot Master

Most of my early blogs were about our local area too and looking at the stitistics for them that is really where I have gotten the most hits.  Getting the comments though and feedback feels good and it rarely comes from the localism posts.  Thanks Sally, for the ideas!!!!
9:49pm • #69
141,133 Points Attended Rain Camp

Dear Sally,

Looks like you have refined the recipe. Thank you for sharing.
11:51pm • #70
DEC
12
2010
585,806 Points 105 Featured Posts Outside Blog Called Shot Master

Wonderful advice - and that orchid is soooo gorgeous. Makes me want to reach out and touch it.
1:36am • #71

Sally - Read your posts often.  They always have a sense of energy that is inspiring.  I am sure that is why people respond so well to them.  Mele Kalikimaka!
6:40am • #72

Great informative post, you've given me more ideas on what to blog about!
6:57am • #73
Outside Blog

Excellent Post Sally!  Thank you for the ideas.
12:20pm • #74
565,033 Points 10 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Sally ~ thanks for the list of ideas.  I often struggle with blog post ideas.  Your list will certainly help me in the future.
4:20pm • #75
877,048 Points 48 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Bookmarking! I want to be a local expert!!
6:57pm • #76
DEC
13
2010
146,424 Points 2 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Sally - You are one of the first AR authors I discovered when I came here....I fell in love with your beautiful pictures of Hawaii!  They definitely bring me to a place of peace and serenity. Your knowledge of all things FHA helped me close a deal this summer....and for that I will be forever grateful! :)

To be successful in our markets, we need to write (and take pictures of) what we know.  And then we need to push against our little envelope and branch out, going to find out about things we don't know....local events and landmarks that we've never heard of....and share that information with our readers through pictures and videos and blogs.

Hyper-local posts bring readers, and our readers can easily become our next customers.

Thanks for sharing your gorgeous corner of the world with us! :)

 
10:35am • #77
970,263 Points 245 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Coleen....  Actually, it was a VA transaction right?  I've learned so much (even though I've lived her most my life) by researching and opening that door to LEARN.  That's what we do...continuuing our education not just in real estate....but everything related to real estate like our local areas.  Thanks for the support!

 
10:59am • #78

A love of the area you sell always helps.
11:38am • #79
802,685 Points 20 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I have been witness to your evolution to blogging phenom! Love your replies to comments as they add a lot to the post~
2:18pm • #80
970,263 Points 245 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Thanks Gary...hoping they would :)
4:34pm • #81
DEC
14
2010
146,424 Points 2 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Hi Sally - You're right, it WAS a VA transaction....I need to learn to step away from the computer when I'm slipping into unconsciousness. :) Thanks again!
9:37am • #82
DEC
15
2010
254,887 Points 1 Featured Post Outside Blog Attended Rain Camp Called Shot Master

Thank you for sharing the types of blogs you create and the results that you have received.  I have just started to do more of this and appreciate the encouragement you gave me through your blog.  Thank you.  Margaret C.
11:09pm • #83
970,263 Points 245 Featured Posts Localism Sponsor Outside Blog Called Shot Master

lol @ Coleen...

Margaret: You're most welcome...if one person likes what I've put out here...it was worth writing!
11:43pm • #84
DEC
16
2010
237,041 Points 5 Featured Posts Called Shot Master

Thanks for the ideas. I guess I need to get out of the house more. :>)

 
5:20pm • #85
DEC
20
2010
161,730 Points 4 Featured Posts

Blogs are good for attracting attention.  Localism is a great idea.
4:31pm • #86

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Celeste Ambassador_large

Celeste "SALLY" Cheeseman RA CRS HAWAII Mililani Oahu Real Estate

Mililani, HI

More about me…

Century 21 Liberty Homes

Address: 95-221 Kipapa Drive Ste. E-3, Mililani, HI, 96789

Office Phone: (808) 625-1776

Cell Phone: (808) 375-1404

Email Me

Reading my blog will give you the human side of this Real Estate Industry Professional as well as allowing you to walk beside me through my writing about Hawaii Real Estate & our Local Area. As a resident of Honolulu County Hawaii for 42 years you will get a tour of a lifetime. Specializing in Hawaii Relocation Military VA Home Buyers you can be rest assured you will be in good hands. I LISTEN to YOUR needs and give you sound advice. Hawaii Relocations, Hawaii Military Relocations, Mililani Hawaii Real Estate, Living in Hawaii, Army Navy Air Force Marines in Hawaii. Read more at www.cheesemanhomes.com


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