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I do endeavor to be semi on top of things, and upon occasion I get a well meaning request from a friend for technical help with something they are doing on their computer or online. But I am really not that great a tekkie. I can type; I rely on others for web design.
I therefore did not really know what a QR code really was until this past week, after speaking about them with a smarter guy than myself, Stephen Fells, who writes code and does things on computers that would completely stump me. Simply put, a QR code (quick response code) creates a hyperlink of sorts on print material where a hyperlink would not otherwise be possible.
For example, if you have a printed brochure to a listing, you can put a QR code on it and if people have a device such as a cell phone with the right app to read the code, it will take them to the web page on the phone. This makes them great for print ads, signage, riders, and even business cards. The limitation, of course, is that you could also just print "www.jphilip.com" and people can just input the url in their phone to get there.
But it is faster, and I can see them in places where web-based advertising might not have been feasible before, such as men's rooms of restaurants and mass transit wall ads. You see it, you scan it, and you are dowloading their message instantly.
Now, what I don't get is all the QR codes I am seeing on web pages and blogs, because people are already online, and the QR code is simply a hyperlink in print, so to speak. To link on a web page or blog, you just need to put in a link. To my understanding, putting a QR code on a web page is redundant. Yet I am seeing them everywhere- in footers, sidebars, and I think I spotted one in a header not long ago. Why? Where else will we see them popping up next? It seems like real estate people are so paranoid about being ahead of the curve that they jump on a trend they perceive as important without really thinking it through.
They have their place, these QR codes. But I think the QR Code fever we are witnessing is a little bit of overkill.
Phil Faranda is broker and owner of J. Philip Real Estate LLC in Briarcliff Manor, NY. Since founding the firm as a sole practitioner in late 2005, the team has grown to over 30 agents & closed 350+ transactions valued at $140 million. He is in his 4th term as Vice President of the HGMLS. This blog commentary is geared toward consumers and industry colleagues alike. You can reach him at (914) 723-8900. Warning: *Sarcasm and irony advisory at all times.*
There is no doubt in my mind that the house would still be on the market if it wasn't for Phil's proactive efforts.
Phil was very responsive to our requests; he was very professional and respectful; he always gave us his honest opinion on the questions we asked. ... more
Phil is a very honorable and respectful realtor. He has gone way above and beyond the call of duty for me not only once, but twice. He helped sell ... more
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.