It was just last week that I was in one of our local drug stores looking for bathroom stuff... you know, the old stand bys like shampoo, soap, q-tips etc.... and I couldn't find a large selection of bar soap...hmmm...what's going on? There were lots and lots of liquid soaps of all colors by many companies - but hardly any bar soap!
Consumer's tastes are changing and changing to liquid soap. And I would imagine that if you are a soap company and don't have liquid soap, you are gonna be out of luck!
It's the same for us in the real estate business: we have to change and keep up with the times: social media, web sites, blogging, etc. etc. And if we don't.....
So don't be a bar of soap - get liquified!
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