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I want to talk to you today about a subject subtly underscores the double edged sword that is the modern darkroom. BTW, this comes about thanks to some very good questions raised by Jeff and Crystal (and probably others).

Digital editing. First, let me just come right out and ask you a question.

What level of editing or manipulation do you consider acceptable for a photo? Personal photos? Real Estate? Editorial?

While you are thinking about your response let's get a few myths out of the way:

- - -

Myth 1: The True Masters of the Film Era wouldn't stoop to manipulating their photos.

Answer: I hear this one a lot, people say it in a wistful tone as if lamenting a bygone era. Actually it's hogwash, and it simply illustrates how little most people understand about photography.

Consider Ansel Adams for example. Probably the greatest recognized landscape photographer of our time. An undisputed master of the black and white film period. And an incorrigible manipulator.

Adams is famous for a philosophy of making images that reflected how he felt about a scene rather than a literal image. He had a team of people doctoring his images (yes, I said doctoring) and he publicly stated in the very early years of computer technology how excited he was about their potential to improve photo editing!

 

Myth 2: The darkroom has no relation to modern editing tools available in photoshop (or similar programs)

Answer:This is another good one. The fact is the basis for photoshop early on was an almost direct copy of standard darkroom technique, dodging burning etc. The computer is the modern equivalent of the darkroom.

Of course nowadays we have many more tools available and this can hardly be a bad thing but the same basic logic still applies.

Almost all professionals shoot RAW format, and much like the darkroom of old, some moderate color, contrast, and exposure adjustment are standard procedure while converting the image into it's final format. That's about as close to darkroom technique as you can expect.

 

Myth 3: Editing photos is 'cheating' or even 'lying'.

Answer: Oh goodness, not only are we exercising bad taste according to this person we now have a distinct lack of moral fiber as well.

Another pro I respect greatly told me the following once. He said; 'Photography is the only art from that is 100% subtractive, every choice you make excludes something."

His point is that no matter what lens you choose, what focal length, what DOF, what focus point, etc etc etc you are making decisions about what to display...and what not to display. You are telling a story, and that story changes depending on what you include or exclude. This is an important point and we'll come back to this later also.

When I hear people take the view that you can't edit in post (unlike all the editing you do when you pick the lens, the location, the shutter speed etc) I jus feel embarrassment for them. Even worse is some professionals will say this (usually ones that are leery of computers and photoshop and therefor wish to convince others it's 'bad' to use them).

Imagine sitting down at a restaurant having a waiter tell you that you have two minutes to make all possible choices about what you want to eat for the evening (including whether you will want dessert) because 'it's wrong to make changes later'.

- - -

Anyway, let's head back to that question I asked you. What is acceptable editing?

Let's get the easy ones out of the way first.

If it's your own personal photos you can do pretty much whatever the heck you want to them. Would you like great skin? Different color eyes? Slim down a few pounds? Go for it. Have fun with it. :)

On the flip side of the coin photos for news purposes, historical purposes etc should be handled with the absolute lightest touch possible. Generally the only thing acceptable here is:

  1. Exposure adjustment (global)
  2. Sharpening (global)
  3. Cropping
  4. [possibly] color balance (global)
  5. [possibly] white balance (global)

So, that leaves us photos for commercial purposes (in this case by commercial I am referring to business in general). Let's look specifically at real estate as that is what most folks here will be interested in.

I'm going to surprise a few folks here, and maybe stir the pot with the following two statements: 

  1. The composition of the photograph is 100 times more relevant to it's descriptive abilities than good faith retouching (versus obviously fraudulent editing)
  2. If it's relatively permanent, you must leave it in...if it's relatively temporary you can usually edit it.

Let's take a look at issue number one, I think some examples will help here.

Here's an image I took ages ago. Hardly portfolio worthy but perfect for this discussion.

This photo has almost zero digital 'tampering' applied. In fact, it would pass the most stringent of all standards, editorial.

But guess what? Just underneath that railing is a horrific rectangular cement cistern full of murky blue green water suitable for even the most discriminating swamp monster.

 

 

 

 

 

 

That's a pretty nice view, right?

Hmm, by now you know I have a surprise in store.

Just behind the corner posts lives a wonderful specimen of telephonus powerpolus (you can see the wire just above the railing).

Keep in mind I've violated not the slightest protocol, these are literal images that have no editing whatsoever beyond a little dash of color and whatnot.

 

 

 

 

 

Last one. We have a really nice water feature, and a great composition favoring the lines of the house and the deck.

And...we are excluding a nest of power lines on both sides of the house.

Some of you by this point are scratching your heads. Isn't this some new form of cheating Bryce has invented?

Remember when we talked about photography being a subtractive process?

Every choice you make when creating a photograph leaves something out.

Let's say you decide to shoot this even wider or farther back to get those power lines in. Ok. But...what about the lot next door which is under construction. So...you go wider again. And again and again... where does it stop?

There is no lens wide enough (or telephoto enough) to get every detail in every photo. Don't even get me started on focal length spatial distortions which every Realtor with a wide angle lens (yes, even you kodak v705 owners) is benefiting from.

However, relax...there's a natural check and balance built into this system.

People come in person to see the house. There's an inspection, disclosure etc. etc. etc.

Some of you are shaking your heads.

"But Bryce, we live in the era where people sue McDonalds because it seems that hot coffee, being that it's hot...can actually burn the skin."

Sad but true...frivolous lawsuits exist and sometimes even succeed.

What can you do? You can take 1000 photos of the property from every conceivable angle and past all over them "house may appear different than shown".

In reality, take the shots you want...some things will be excluded, some included. That's a fact of life. Remember, the buyer is coming to see the property, and if they aren't (which is crazy but I suppose folks do buy sight unseen, or is that site unseen - haha)...that's a whole separate case and I'd suggest consulting a lawyer about your contract.

Wow, ok...that was a lot of text. Let's get to the actual editing!

It's fairly simple really. Things that are there to stay need to stay in the photos, things that can quickly or easily be cleaned can be removed, things the seller is stating they will fix asap can be removed etc.

Here's quick list of some examples:

Things I never remove or edit from photos:

  • power / telephone lines
  • power boxes, meters
  • driveway cracks
  • any kind of structural damage whatsoever
  • nearby houses
  • stop signs
  • badly damaged or dead lawns
  • neighbors junk cars (sitting)
  • skyline changes
  • view obstructions
  • And so on

Pretty much everything on that list is something permanent. Of course there are many more...these are just examples.

Things I usually edit:

  • smudges on paint
  • minor lawn blemishes
  • missing light bulbs
  • dirty windows
  • dirt / leaves on the driveway
  • dead spiders / bugs (no kidding)
  • nail holes (yes, even those!) ;)
  • And so on

Most everything on that list is pretty much cleaning related. I do want to point out that when a home owner commits to fixing, replacing or repairing something quickly I will adjust it in the photo also.

BTW, for some reason people seem particularly gung ho about nail holes from pictures on the wall.  I don't think I've ever seen a house without some, and the idea that someone would see one and decide a house isn't worth buying or that they had been 'mislead' is bordering on the absurd. Frankly, shooting wide angle you almost ever see them and the only reason I do...is i do a lot of work at the pixel level. Still, if you want to draw your line in the sand there, more power to you...and better safe than sorry not a bad way to think at all.

For example for one of my wife's listings the downstairs carpet had some grease stains on it, the carpet was being totally replaced a few days after the shoot so I took out the stains in the photos.

Whew, ok...I know I could go about this but I fear I'm going to bore you guys to tears.

Pleas ask questions if you have them. :) 

Cheers, -B

Photographers
 
Post is included in group: Photography
Post is included in group: Photography, Advanced

23 Comments on Photography 101: The Ethics of Digital Manipulation

SEP
12
2007
Wow, I have to agree that when a photo excludes an obvious flaw, it only works against the agent perpetrating the fraud!
7:49am • #1
I have always taken pictures at angles to exclude or have cropped out flaws in the property ie:powerlines, junk cars, ect. In my opinion when you market a home you must give the best impression possible to get a buyer to view it. These flaws that were mentioned are all latent, and when the buyer views the home they will see them and be able to decide if they are a problem for them. A buyer has no right to sue because they viewed a home based on my photos and the photo did not show a power line.
8:52am • #2
Excellent article Bryce!  
12:30pm • #3
SEP
13
2007
139,948 Points 15 Featured Posts Outside Blog

Bryce - I completely agree with everything.  Real Estate photos are used to market the home.  In order to market it effectively it must be shown in the best light.  I think anything less is a disservice to the seller.

I think the photos go hand in hand with the written description of the home. Agents would never say, Old home, with power lines and view of cement cistern full of murky blue green water suitable for even the most discriminating swamp monster.

 

 

5:16pm • #4

Very nicely done, Bryce. I think you "covered" the "nail holes" issue just fine. Do you ever have to push the agent to take care of them?

-Susie

10:51pm • #6
SEP
15
2007
257,862 Points 4 Featured Posts Outside Blog

Oh, I like it.  When Bryce indicated in a related comment that he would join the fray in these discussions with a blog post, I knew I would not be disappointed.  He is always clear in his text and brilliant in his photos. Also, as the artist that he is, Bryce understands the methods and the benefits of enhancing a photo for visual impact. 

I have commented at length to both Jeff's and Crystal's excellent recent posts on this subject.  Here I will only add that digital photography, computer post processing and editing and electronic presentation media are only a few of the tools that enable me to represent my clients and aggressively market their properties with technical skill, market knowledge and professionalism.  But these techniques are only used to bring the customer to view the actual property.  I will not misrepresent a material fact through photography and I will be sensitive to the concern that I do not want a prospect or another professional agent to feel that the property does not live up to my photos when they see the actual site.  And, finally I will be certain that a prospect views all aspects of the property that were represented in the photos so that he (or she) cannot reasonably claim that they relied on the photograph to make their buying decision.  When a contract goes bad, for whatever reason, and does not close. I am going to find myself in the middle of whatever legal action ensues anyway.  I am ok with that.  I believe I can defend my actions.  The unusual circumstance of a purchase without the purchaser visiting the site will require special procedures and contract provisions.  

My thanks to Bryce, Crystal and Jeff and those who have commented on this topic for highlighting the potential problem areas and presenting guidelines that can be adapted to our individual business situations. 

3:48pm • #7
SEP
16
2007
233,380 Points Outside Blog
A lot of words but sounds good.  When I first got my camera and editing software (a while back) I did edit stuff that was permament as it didn't look good.  I didn't  even think about it as I was thought it was just too cool to take that stuff away.  Now I just try to figure out how to make the picture perfect.
1:56pm • #8
DEC
27
2007
1 Featured Post
I think the key is "material fact."  Power poles/lines are a good example.  I have, through positioning, hidden a power pole behind a tree.  The photo didn't lie....it just recorded what it saw.  I think anyone who edits out power lines and the like does so with great risk.   So what's an "immaterial fact?"  I think a good example is putting a cloud in the sky for artistic reasons, or maybe even a hot air balloon.  No one thinks that the hot air balloon comes with the house...it can just add visual color and interest.
1:44am • #9

I think you need to be reeeeeal careful about editing out things, especially, as some have mentioned, power lines.

Article 2 - Code of Ethics

REALTORS® shall avoid exaggeration, misrepresentation, or concealment of pertinent facts relating to the property or the transaction.

 

Took GRI 308 (or was it 307?) this summer and one of the case studies I remember was an agent who had a house out in the sticks and used an incredibly rosy description in the listing - "rustic, charming, etc.". Another agent drove the 20 miles out to look at the property and it was a decrepit, old wreck. Stairs were unstable, floor not level, basically bordering on a tear-down. Buyer's agent takes a bunch of photos and files an Ethics complaint against listing agent. Listing agent's commentary at the ethics hearing was "Well, I had to do something to get people out to see the property. . . "   That didn't fly with the board

Having accurate information in the MLS is the only thing separating a professional MLS from something like an Open MLS - which is then nothing more than a glorified classified ad page. If we, as Realtors, allow this kind of stuff to go on, the MLS becomes nothing more than a glorified craigslist. 

7:05pm • #10
JAN
30
2008
1 Featured Post
Wow. Very thought provoking post. Thanks!
2:09pm • #11
JAN
31
2008

Great post.  I've seen a lot of photos, (sorry realtors, I don't mean any of you wonderful folks) taken by agents that truly show a home in a completely different light.  The last thing any of us want to do is waste our clients time.

 

BTW, my wife is also a Realtor, it gets tough working for her sometimes...

Joseph

SilentStill 

10:50pm • #12
216,960 Points 16 Featured Posts Outside Blog
If there is something TERRIBLE, please let us know in the photo so we don't waste our time... Colors and shadows, spiders and dirty windows are great, but don't trick us into seeing something we don't want to see.
11:21pm • #13
FEB
10
2008
1 Featured Post

Bryce,

You seem to follow the same guidelines that I do.  It is not misrepresentation if you shoot a picture that does not show power lines, but it is if you edit them out.  If I can stand where the photographer stood and look at exactly what is in the picture shown, it should look the same with the exception of maybe brightness or contrast and the sky or grass which may have changed since the photo was taken.  Grass should'nt be grossly different. 

Taken from NAR 2008 Realtor Code of Ethics:

Article 12
REALTORS® shall be honest and truthful in their real estate communications and shall present a true picture in their advertising, marketing, and other representations.  

Previous comment stated Article 2, but that ends lends itself more to material defect with a property.

8:01pm • #14
APR
25
2008
Great guidelines to shoot by...I'm guilty of moving a powerbox...oops.
11:57pm • #15
JUN
22
2008

As a virtual tour provider, I have to agree on all points.  You do have to be careful on what you "filter" and "touch-up".  We are in the business of making first impressions and highlighting the property for the benefit of the seller and their Realtor.  From what a friend says in his state, certain local statutes regulate what may be altered.  Just don't be deceiving or dishonest and you will not have to worry. 

7:59pm • #16
JUN
28
2008

Bryce, you spoke volumes to me when you said, "Every choice you make when creating a photograph leaves something out."  Even when we're writing up property descriptions, we don't include every negative detail.  With either visual or verbal marketing, we usually think along the lines of the Johnny Mercer song - "accentuate the positive; eliminate the negative."  Unfortunately, as you point out, some might take the elimination part too far with photo editing software.  Thanks for the professional's point of view on this subject.  Excellent post!

8:45am • #17
JUL
12
2008

 

 

Good question!  Count me in the "material facts" camp.  Several people have already mentioned this key concept. And I believe it holds the answer to what should and should not be done when optimizing a marketing image for the MLS.

I know there will always be the occaisional gray area, but in general, all licensed agents are trained to recognize a material fact affecting the value of real property when we see one.   There is one fundamental test that we must follow in all aspects of our marketing efforts. Would I be misrepresenting a material fact?  If the answer is yes, or even maybe,  don't do it!

Are the walls in the photo bowed because I used a wide angle lens?  If yes, fix them.  Are the walls in the photo bowed because the walls in the home are bowed?  If yes, don't fix them. 

I think we can all agree if there are power lines in your shot of the beautiful ocean view, the power lines are a material fact that may have an effect on the value of the property.  If you can take a nice shot of the view without capturing the power lines, more power to you.  Using Photoshop to conceal power lines that do appear in a photo would, in my book, be concealing a "material fact."

 I am sympathetic to those who drive a long way to view a home only to find there is something about it that will eliminate the property from further consideration.  At the same time, I do not agree that listing photos must reveal any and all flaws of a property to save someone the time and trouble of viewing a property in person.  We have marketing material, and then we have disclosure material. With our marketing material we owe it to our seller to present their property in the best and most desireable light without of course misrepresenting any material fact.

Theres my $.02 anyway.

Mio

 

 

 

2:09pm • #18
JUL
13
2008
107,606 Points

Hey Bryce,

Great post. But I almost had to laugh reading all the myths. Especially, “The True Masters of the Film Era wouldn't stoop to manipulating their photos.” I thought you’re Ansel Adams example was perfect.

And I couldn’t help but think of my days running an ad agency, and the countless hours spent in a $600/hr post-production facility editing our still photos (old days), or in telecine studios manipulating our film and video, or with airbrush artists, or dye-transfer artists, etc. Or, even the countless hours spent in a photo studio just setting up the shot. I think our record was 3-1/2 days setting up a single shot.

Ahhh…if people only knew.  : )

Again, great post.

6:26am • #19
12 Featured Posts

Thanks for the comments all, sorry I didn't get back in time to respond to everyones notes. :)

Michael, Bill...thanks for digging up this ancient blog and adding to it. Great points from both of you. :)

Cheers, -B

7:07pm • #20
JUL
14
2008
1 Featured Post Hit Router

Very interesting facts and I love the AA B&W so that was very kind of surprising to me.  Never would have guessed.

12:09pm • #21
SEP
23
2008
168,586 Points Attended Rain Camp

Hey Bryce,

I have only been following your blog for a short while - but I have to tell ya. When I was a grasshopper and tried my hands at press photo, one of the old hands told me that it REALLY doesn't matter if your box has a Leica label on it, what really matters is that the eye looking through it, understand composition and catching that moment.

Eversince those days (I was in my teens), I have tried to keep in mind that all the glory of an F1, just could not make up for what the eye sees.

These days, when I show clients images or I shoot a property to list - I make sure to explain to my clients that images are shot to display someones viewpoint, usually the sellers in our business. This seems to go a long way and they understand that no matter how wonderful something look on screen, it may be out of perspective once we set foot on the site.

Thanks for your insighful postings, they are very enjoyable. I am sorry I never worked with you while I was in Seattle, in retrospective, that would have been a good idea...

Terkel

10:30pm • #22
MAR
30
2009

I totally agree with your criteria for photo editing. I don't exclude things that are material facts, but it is our job to present a property in its best light to attract buyers. I'll take out stuff laying in the yard but never power lines, etc. Color correction and sharpening? Absolutely. Clone stamp out foundation cracks? No way!

9:55am • #23

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Bryce Mohan

Bellevue, WA

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