Many of our agents are starting to hear the same question from Sellers during their listing appointments. While this question exists in all markets, it is Critical that we answer it properly when we are languishing in a Buyers' Market with tons of inventory.
The Question:
"Can we list high, we can always come down later."
The Answer:
The answer, in my humble opinion, needs to be scripted, practiced, drilled and rehearsed. It is so important that we do not overprice our listings that I feel All Agents need to be great at this. Points that need to be addressed include:
- Window of Opportunity
- Memory Retention
- Price Reductions
- Best Buy Lists
- Buyers' Market
- Supply of inventory
- Computerized searches for Buyers
So, here is one way that I recommend explaining this to a Homeowner. First, I use this Graphic
And then I give them this explanation: http://www.tallahassee.com/special/blogs/manausa/2007/09/home-pricing-must-know-for-tallahassee.html
I'd love to see recommendations for improvements or changes.
Subscribe to this Blog:
Joe Manausa, MBA, CRB, CRS | Broker / Owner | Century 21 First Realty
2365 Centerville Road | Tallahassee, Florida 32308 | (850) 386-2001 | http://www.manausa.com/
Comments(71)