My 2011 Goal Setting --- and the Serenity Prayer

Real Estate Agent with Watters International Realty, Broker Lic #606049

Goal setting for the coming new year was always an exciting exercise when the Austin, Texas real estate market was stronger.  Granted, we're healthier than many areas of the country, but there are still hundreds of frustrated sellers out there with listings languishing on the market for months at a time.

I can only speak for myself, but for me the annual goal setting process has become a real sand trap of anxiety. I go to put pen to paper and every time I try to write the number of transactions I'm shooting for each quarter, or average price point I'd like to sell, I get mired down in the "what ifs."  What if rates continue to climb? What if the major computer company here lays off employees again?  What if the mortgage interest deduction gets sacrificed in the name of deficit reduction?

I've decided to surrender some ground to the fear in exchange for the return of my sanity.  I'm not throwing in the towel, just changing the metrics.

External forces may prevent me from closing X number of transactions in a month, so I will measure my own success according to the serenity prayer:

God grant me the serenity

to accept the things I cannot change;

the courage to change the things I can;

and the wisdom to know the difference.

The things I can measurably change are:

- the number of contacts I make in a day

- the number of times I touch base with my database in a year

- the number of super-satisfied clients who refer me like crazy

- the number of AR relationships I build for referral business

- the number of informative articles that clients find valuable and follow back to my website

What are the other things that YOU can think of that we can definitely control in 2011?


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Real Estate Sales and Marketing
austin tx homes for sale
real estate goal setting
real estate agent goals
realtor goal setting
realtor referral goals

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Kevin Nash
Shorewest Realtors, Metro Milwaukee - Germantown, WI

The Lord helps those who help themselves for sure. I love the sernity prayer. I need to say that more often, it works.

Dec 15, 2010 03:11 PM #1
Teresa Voudouris
Realty One Group Complete 1150 Sunset Blvd. #150 Rocklin CA 95765 - Roseville, CA
My clients are my highest priority.

Brad -  Thanks for the encouragement of God's wisdom to us and also for the great reminders of keeping in touch with

our database and the importance of relationships!

Jan 13, 2011 04:51 PM #2
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

yes they are so important to have them written down and visualized

Jul 21, 2011 04:36 AM #3
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Bradley Pounds

(512) 736-3353
Ask me a question
Spam prevention

Additional Information