Goal setting for the coming new year was always an exciting exercise when the Austin, Texas real estate market was stronger. Granted, we're healthier than many areas of the country, but there are still hundreds of frustrated sellers out there with listings languishing on the market for months at a time.
I can only speak for myself, but for me the annual goal setting process has become a real sand trap of anxiety. I go to put pen to paper and every time I try to write the number of transactions I'm shooting for each quarter, or average price point I'd like to sell, I get mired down in the "what ifs." What if rates continue to climb? What if the major computer company here lays off employees again? What if the mortgage interest deduction gets sacrificed in the name of deficit reduction?
I've decided to surrender some ground to the fear in exchange for the return of my sanity. I'm not throwing in the towel, just changing the metrics.
External forces may prevent me from closing X number of transactions in a month, so I will measure my own success according to the serenity prayer:
God grant me the serenity
to accept the things I cannot change;
the courage to change the things I can;
and the wisdom to know the difference.
The things I can measurably change are:
- the number of contacts I make in a day
- the number of times I touch base with my database in a year
- the number of super-satisfied clients who refer me like crazy
- the number of AR relationships I build for referral business
- the number of informative articles that clients find valuable and follow back to my website
What are the other things that YOU can think of that we can definitely control in 2011?