Okay, I just KNOW you’ve heard of Formula 409, the spray cleaner that has seemingly been around forever (mid-1960′s to be exact). There’s a valuable lesson in trial and error to be learned from Formula 409 that we can all carry into the new year with regard to our respective marketing efforts.
It’s important to remember that rarely does everything come together perfectly in marketing on the first try. Tweaks and bugs have to be dealt with and corrected, SEO and key words may need modification along the way, and all these “little things” have a tremendous impact on the final product. Sometimes it comes together quickly and sometimes it doesn’t.
It’s worth the time and effort over the long term, as keyword relevance and consumer behavior is constantly evolving, and your online marketing content should evolve, as well. It all takes time and patience, and that’s where Formula 409 comes into play.
Why? Because of the name itself. There have been many rumours as to where the name comes from, including the large and powerful engine in Chevrolet cars as referenced by The Beach Boys in their song “409.” Some have said it’s the birthday of the inventor’s wife. Others say it’s the birthday of the inventor’s daughter.
It’s none of the above.
409 is the number of times it took the inventors to get the formula right. Yep.
Today, you can’t find the original Formula 409 anymore, as it’s been replaced by Formula 409 Antibacterial All-Purpose Cleaner…a modification on the original Formula 409.
409 tries to get it right. Modification along the way to reflect the concerns of the time (now we have anti-bacterial everything). Remember this with regard to your marketing efforts.
Remember this when the key words that seemed to be doing the trick a year ago need to be modified. Remember this when any of your methods need to be modified. And remember how different the real estate market is today from what it was a year ago, five years ago and ten years ago.
Ten years ago in the year 2000 (remember the Y2K scare?), the internet was not yet even a competitive marketplace and 80+% of buyers and sellers were not going to the internet to start their decision making processes. A lot has changed over the past 10 years...and quite drastically. It's important to not have a cookie cutter mentality with your marketing plan and mix. Like it or not, there will be some trial and error along the way simply because consumers (i.e. people) and their habits are constantly evolving.
It takes time to find the right marketing formula and no matter how good it is, modifications will still be needed along the way.
It’s just a part of the process of growth:)
For help in creating and executing the right marketing plan for you and your business, call me at 717-538-8940, email me or drop me a comment:) Happy holidays!
Comments(3)