Blasting Business Boundaries - Building a Killer Brand
Karen, like a handful of friends I've made along the way here, presents her material to us so beautifully. I watched the video she presented by Doug Rawady and even at 4:45 AM he inspired me because Karen took the time to share this information. Branding is so important. Yes, think of the companies that have successfully done this, Kleenex---Zerox. It's true, who says, "pass me a tissue" or make me a "copy". Nine times out of 10 its', "pass me a Kleenex or can will you Zerox this for me"? It's simple yet so true. Thank you Karen, my friend and colleague, for taking the itme to share this information with us. :) Gail
Blasting Business Boundaries - Building a Killer Brand
Speaker, Coach and Business Strategist Doug Rawady gave a very informative presentation during the Association of Design Education (ADE) Conference back in September. The subject was, Blasting Business Boundaries by Building a KILLER BRAND. Doug is a very dynamic speaker and he shared with us the secret to creating
a Dominant Market Position by building a "Killer Brand".
Perhaps you're wondering, what exactly is a "Killer Brand"? Doug pointed out that your brand is NOT your logo and has little to do with the company you represent. Your brand is actually - YOU. Surprised? Please read on ....
Your brand is all about who you are and how you operate. It's how you're known in your marketplace, how you're identified in your niche. It's what makes you truly unique and
worth EVERY dollar you charge for your service.
A "Killer Brand" needs to be absolutely irresistible (think Apple, Google, BMW - all examples of amazing branding). Our goal as professional service providers is to make our brand so special to our target audience that it makes our competition absolutely irrelevant. And it's not as hard as you might think. Check out this great video and find out how to build your own "Killer Brand" strategy....
If you want to do more than survive during these tough economic times, you might want to get back to basics with Doug Rawady's NEW book, "The Down & Dirty Dozen" 12 Insanely-Practical, Kick-Butt, "Best Practices" Rules Of The Road EVERY Business Needs To Know And Employ Immediately If They Want To CRUSH the Competition.
The title says it all! THANK YOU Doug for sharing your wisdom with us at the ADE Conference!
Karen Bernetti is an Author, Speaker and the Co-Creator of Ready2Sellin30Days® an innovative, interactive, multi-media educational program designed to teach do-it-yourself homeowners EVERYTHING they need to know about preparing a home for sale during tough economic times!
Visit www.Ready2Sellin30Days.com to learn more.
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Karen Bernetti is also the "Resident Stager" and Realtor® at North Star Real Estate, in Southington Connecticut, where every listing comes with a complimentary Home Staging consultation. Call 860-302-0333 for more information.
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