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What Statistics Do You Use, On a Presentation?

By
Real Estate Broker/Owner with Fran Rokicki Realty, LLC

When you meet your new customers, on a listing presentation, do you offer them the latest market statistics? 

   The total active residential listings.  Then, compare them to this same time period, as last year.

   Average list price.

   Average market time.  That number has certainly changed.  Though, if you have the right listing, it can still "pop."  Compare that number to this same period, as last year.

   List price versus sales price ratio.  Compare this to last year, at this time.

   Number of Solds, year to date

   Average Sales Price.  Compare this number to last year, at this time.

   Overall appreciation or depreciation.

Being prepared and offering the prospective client, this information, will assist them in making their decision of what they need to do, going forward, to list and sell their home.  Be their trusted advisor and keep them informed of the market conditons.

               

Posted by

Sharing the good life,

Frances   

Oh, By the Way...if you know of someone who could use my good services, please send me their contact information.  I will follow-up and take good care of them for you.  I am never to busy for you or your referrals!

 

Comments(7)

Rob Ross
MVB Mortgage "A Potomac Mortgage Group Trademark" - Friendship Heights, DC
MVB Mortgage

Very Interesting Indeed!  Thanks for the great information.  It's always fun to read other professionals posts on Active Pain.  Keep up the good work and thanks again.

Rob

Dec 19, 2010 06:45 AM
Lorraine or Loretta Kratz
Crescent Moon Realty, Inc. & Land N Sea Auctions. - San Marcos, CA
Certified Negotiation Consultants

I also like to use expires, it helps the seller see what pricing a home correctly versus --incorrectly can be like. It is challenging to persuade a seller to price a home aggressively.

Dec 19, 2010 06:56 AM
Ellie McIntire
Ellicott City Clarksville Howard County Maryland Real Estate - Ellicott City, MD
Luxury service in Central Maryland

I rely more on current active comps to get to a price. I also require my sellers to come on a tour with me to see those comps.

Dec 19, 2010 07:42 AM
Frances C. Rokicki
Fran Rokicki Realty, LLC - Bolton, CT
Broker-Mentor,CRS

Lorraine, No kidding!  You are so correct.  Showing all of the market stats, does help them to get real, with the listing price.  Thank you:)

Ellie, Cute baby, congratulations!  Every market is different.  You have to do whatever works:)

Dec 19, 2010 08:03 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Fran, I use most of the numbers you put up.  Although numbers from last year mean little.  I try to find the homes that will justify a price that well sell and share those comps with them.

Dec 19, 2010 11:24 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Frances, you can never be too prepared, but I would think that you would not want to over whelm a client with too many numbers.

Dec 19, 2010 12:06 PM
Frances C. Rokicki
Fran Rokicki Realty, LLC - Bolton, CT
Broker-Mentor,CRS

Gene,

True, the numbers don't necessarily count, from last year.  I like to show the client the increase or decrease in our local market. 

George,

There is good presentation of the numbers, if done, correctly.  The client needs to know the numbers.  It's the best approach to a successful listing.

Dec 20, 2010 03:17 AM