Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
Home Staging on the East Coast is a relatively new concept in the real estate marketing arena. It is not new to the West Coast where there is so much real estate on the market that differentiation is absolutely necessary to make a home desirable to potential buyers above all others. As with many other trends the idea has drifted slowly, and I mean slowly, to the East Coast just in time to be implemented in the current glut of both new and existing homes on the market.
Existing homes must now compete with new construction companies whose inventory is increasing daily and whose buyer incentives are also increasing daily. Upgrades are relatively inexpensive for the builder, compared to the price existing homeowners have to pay, to have the upgrades done to prepare a house for sale. Granite countertops, high end appliances and hardwood floors, UV glass in windows and, on and on, are just a few of the buying incentives presented by builders to prospective buyers who can always demand even more amenities and probably get them. Builders and contractors can reduce the profit margin much more readily than can the homeowner whose life is vested in the house in which they live.
Where does that leave an existing homeowner with a house on the market and a life on hold until the home is sold? In a previous article in Real Estate Weekly of June 14, 2007 (Charlottesville, Va.) I outlined what staging an existing home entailed. It is about cleaning, de-cluttering, depersonalizing, furniture rearrangement, repairing and finally updating and accessorizing. Many homeowners, even if they are aware of the benefits of home staging, feel that the upfront cost of 1%-3% of the selling price is more than they want to pay to have the home prepared for sale. Before a homeowner calls a Realtor to list their home for sale they need to call a professional stager to prepare the house.
A Realtor's first impression is extremely important because that is where the pricing strategy begins. The homeowner has a notion of what their home is worth and what they want to establish as an asking price. What is the Realtor's impression when they come into a home in complete disarray, cluttered, with worn carpet, dirty windows, refrigerator completely lost under the kid's artwork and photos, pet stuff everywhere etc.? Many, if not most homeowner's, idea of pricing gets a reality check at the point where the Realtor tells the anxious homeowner the news that the home willnot sell at their asking price and that the price has to beadjusted downward. What you see in this case is that the Realtor's perception of the worth of the house is exactly the same as a prospective buyer's perception of the worth of the house. It's called the first impression and you don't get but one chance to make that vaporous first impression.
I have heard time-and-again from home sellers that they believe the Realtor wants a lower price so they can sell the house easily. I've said it myself (in the long ago, distant past when I did not understand real estate.) I've heard sellers say that the Realtor's suggestions to "fix up the house," were just so the Realtor would have an easier job selling the house. WRONG! The Realtor knows what the house will sell for given the condition at the time he/she views it for the first time. The Realtor is actually the homeowner's first sale. The Realtor's is the first, first impression and it is from a professional who knows. This brings me to when the home needs to be staged. A home must be, not should be, staged as soon as the homeowner makes the decision to sell the house. Staging must be done before the Realtor sees it, before a listing agreement is signed, before the mls pictures are taken, before virtual tours are done, open houses conducted or before showings. The process is like the homeowner going to "HOME SELLING BOOT CAMP." The good news is that the homeowner and the Realtor can both have a professional stager for support in the very important home selling process.
Times have changed, the market has changed, economic conditions have changed and the competition has changed. Home staging is now a marketing necessity for Realtors and a selling necessity for homeowners. Existing homes have to be spiffed up when pricing is in competition with new homes in the same range. It is not an option any more it is an absolute necessity. It is also a necessity when another existing home in the neighborhood is for sale in the same price range and it has been staged. The staged home will sell sooner than the unstaged home. The reason is that home staging validates equity by professionally showcasing the home's worth.
In summary, professional home staging facilitates the home selling process by making the best first impression, and lasting impression, possible to validate the selling price of the home to the buying public. In today's buyer's market there are so many choices for individuals to choose from that a distinctive home that welcomes the buyer in and makes them feel at home will be the emotional connection needed to get your home sold.
Show your staging, tell your story,make the world a more beautiful place and, take it to the limit one more time! Share knowledge, tips, staging successes and challenges for other stagers, realtors and the public.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.