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Agent Admits the Professional Photographers Just are Better

By
Services for Real Estate Pros with George Sheldon Photographer

Interesting blog comment here from an experienced agent. She said:

"First, it took me awhile to admit that, while my better-than-most camera with wide-angle capability is pretty nifty, and while I consider myself having a keen eye for the shot, having produced about 4 gazillion flyers and brochures over the years, the professionals can do it better. Perhaps the biggest benefit to me, and Mr. Shaw will appreciate my newfound appreciation for delegation, is the time savings that I am realizing, which more than offsets any cost of privatizing the photography."

It's amazing that more agents do not see it this way. Not only does it save time to hire someone to do the virtual tour, the results are just better. Do you have the time to make a branded and unbranded tour, and punch those stills photos for your brochures, cropping and making them perfect?

Does it really make sense to take the time away from working the market to do the photography work you can delegate to someone else? I don't think it does.

The complete blog entry is here on the BloodhoundBlog.

Comments (13)

Ginger Wilcox
Sindeo - San Francisco, CA
Thanks for sharing.  I am fortunate to work with a company that uses a professional photographer for every listing and it makes a huge difference.  
Sep 13, 2007 09:43 AM
Dawn Shaffer Life is good!
Battle Ground, WA

I agree with your logic, George.

Your photos may be the only chance your listing has.

If you have a bazillion other things that "only you can do, but must be done within the first couple of days of listing," something is bound to suffer.

Ginger -- that's outstanding. It's certainly worth the expense!

Sep 13, 2007 10:55 AM
Cheryl Johnson
Highland Park, CA

There is one thing, though, about taking your own photos .... sometimes as I take photos, I see things in the property that I hadn't noticed before..... sometimes good things to include in advertising copy .... sometimes not-so-good things to include in disclosures, but at any rate, taking photos helps me to see and remember(!) those things, whatever they are. 

That's certainly not to say my shots are better than a pro's (and I may well hire a pro to take some photos in addition to mine)  but I see taking a complete set of photos as a part of my "Agent's Visual Inspection" process.... a way to document the property's condition.

Sep 13, 2007 11:47 AM
Susie Larsen
Susie Larsen Photography - Pocatello, ID
East Idaho Real Estate Photographer

Wahoo!!!! Love this!

This is what I want agents in my area to realize.

Thanks for sharing,

-Susie

Sep 13, 2007 01:53 PM
Susan Peters
Dove Realty Inc. - Seattle, WA
The Better it Looks the Better it Sells
An agent just posted a blog asking what stagers could do for 1000k to improve the appearance of his listing. The house was actually a great brick two story. It was apparent though that he had taken his own pictures. It would be a shame for him to put 1 penny into staging without hiring a pro do redo his pictures. As an agent and a stager, that was my advice to him. Let's see if he takes it.
Sep 13, 2007 08:15 PM
Teresa Boardman
Boardman Realty - Saint Paul, MN
I often hire a photographer, but with my historic homes my clients like my pictures better.  It is becasue I have a passion for them and the photographers I use just don't point the camera to the right place. :)
Sep 13, 2007 11:58 PM
George Sheldon
George Sheldon Photographer - Lancaster, PA

Susan,

Good advice to agent. Real estate agents should do what they do best, and hire others to do what they do best. I'd never give real estate advice to a home buyer or seller, but rather refer them to an agent. Few agents have the same experience behind the camera that a pro photographer has.

George

Sep 14, 2007 12:13 AM
George Sheldon
George Sheldon Photographer - Lancaster, PA

Teresa,

Pro photographers specialize. Most get really good in one or two areas. I don't, for example, do team sports. There are several reasons, but I don't have the equipment or the experience to do the work. I am sure you have seen those photographers with those huge white lenses walking along the sidelines or setup near a dugout. If you want that kind of work, I am not your guy. However, I have the wide-angle lens experience, working with natural light, and have shot many interior portraits. I'd suggest you continue your search for a photographer that has the experience and ability to do the work you want...and can create photos that just "pop" for you. When you find one, you will have a real asset working for you.


George

Sep 14, 2007 12:17 AM
Paul Viau
Nova Scotia Real Estate Blog - Halifax, NS
Nova Scotia Real Estate Blog + Photo Services

I agree with the idea to use professional photographers. I take pretty mean picture, but I can't seem to come up with the real nice indoor shots ,that a pro with proper lighting can achieve.

 

Sep 14, 2007 01:09 AM
Crystal Freeman
Willow Creek Creative - Eugene, OR
Thank you for this post George!  Agents that use our professional photographers see a difference right away, but the skeptics aren't so quick to jump on board.  It's all about saving time and making your first impression on potential buyers a great one.
Sep 18, 2007 01:06 PM
Shellee Ashmore
The Inner Iris Photography - Spring, TX
I agree with Paul. When it comes to proper indor lighting, there are times when head lamps are needed in dark areas. And I do not know too many agents that carry sixty pounds of equipment around with them simply to achieve desirable lighting. They are also not cheap or as easy to use as a built in flash. Thats why it is good to have someone around with the time to sort lighting issues out properly. Anything one can do to avoid those squintingly dark pictures that make an otherwise pleasant room appear gloomy and unattractive is a good idea.
Sep 19, 2007 02:43 AM