Listing Is A Team Sport And The Listing Agent Is The Captain
I like to look at it as stock in the corporation. The Homeowner owns all the stock percentage less the commission percentage which I own. We both benefit from sound decisions. This keeps the teamwork in perspective.
I've always been a listing agent, and I think it's because I like the control. Listing is a control sport. If you can control the level of anxiety of a seller during the marketing period, you'll win that game.
Once the clock starts, and the game begins, it's a race to find the right buyer before the seller becomes anxious. To avoid that sellers' anxiety, communication is the key play. After reading Margaret Rome's post titled "What's the big deal giving feedback" it reminded me of what it takes to control the seller until the right buyer surfaces.
Feedback after every showing, as Margaret stated, is a major factor in the quest to become a good listing agent. Communicating about other details such as weekly Internet marketing, market conditions and current pending and closed transactions will also be helpful to the seller.
If the seller does not hear from the listing agent for several days, the fear of abandonment begins to emerge. This is the first step in creating a feeling of alienation between a listing agent and a seller. Listing a property needs to be played as a team sport. If the agent and the seller work as one and have confidence in each other, it's a win-win.
The Kuney-Todaro Team.....#1 Team in Franklin's #1 Office
Read Barbara’s Franklin MA Blog
Comments(1)