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Challenges of Creative Marketing

How creative do you need to be? When I saw the images of this house, UPSIDE DOWN HOUSE, I wondered how they would market it when they decided to sell. We've all had difficult to sell homes and have gotten pretty creative with our marketing. Perhaps even more creative in the current market. I'm wondering what are the most creative marketing approaches AR listing agents have taken to get a listing sold.

Posted by Tamara Perlman, Lake Tahoe Truckee CA Real Estate on 09/13/2007 11:29 PM

Comments (17)

17 Comments on Challenges of Creative Marketing

SEP

2007

That is amazing...It almost looks like CGI.

Danielle--

That's exactly what I thought when I saw it the first time! What do you think, market as a tourist attraction/business/income property??? I've had a couple of listings I'd have turned upside down if I thought that would help get them sold!

Hi Tamara,

I just sent you an email! I hope the ideas help :)

Best,

Ricardo Bueno

Hi Ricardo--

Yes, they were good suggestions. Now I have to get busy and get the blog ideas built! Thank you!

When the market turns, will that house be right-side-up?

Hey Chuck--

I really appreciate the humor of the agents at AR! Hopefully the owners will be right side up!

That home is crazy. I can't believe he built it upside down!

Hi LaShon--

Some people will do anything for attention!

SEP

2007

Tamara.. I totally dig it. I don't see any issue marketing this house. It's the run of the mill, plane jane, median priced house, with a seller who thinks it's a luxury home that would seem to be the real challenge.

Jeff--

Love your sense of humor!

AUG

2008

Hi Tamara - I think that house really has a foundation problem. Welcome to ActiveRain! I look forward to networking with you and reading your future post. Have a great Day!!!

SEP

2008

Neal--

What foundation??? I look forward to networking with you too!

FEB

Heck have many realtors out there standing upside down, open house serving upside down pineapple cake... do ADS in newspaper UPSIDE DOWN....

No matter what if you had an open house anyone would show up. Have a great week.

Lynn--always the creative one, guess that's why you're #1!!!

FEB

Tamara ... too funny #1... LOL... I wonder how people sleep in this home.... strap to beds LOL

Lynn--I've got to ask about that one... popping popcorn must be fun too! I've posted a few new things in the last couple of days... when I went looking for them on my page, they weren't there....??? I'll check again.

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