I didn't have a lick of Horse Sense about me my grandpa would say!
Noun | 1. | horse sense - sound practical judgment |
The ability to make good advertising decisions that work and fit within a marketing strategy can make or break even the best of business plans. I am so guilty of doling out money for local advertising that just didn't work this year and yes, I paid for it! And admit the money could have been better spent elsewhere! I didn't have a lick of Horse Sense about me my grandpa would say!
There are salespeople who can make the simplest advertising idea seem like the next biggest sure thing. Meet them on your terms, with no high pressure tactics on their part so that you are able to make a cohesive decision based on the product they offer, not on hype.
Before making any marketing / advertising decisions, be sure to:
- Say NO when in doubt
- Be smart with money decisions
- Go online, check their reputation
- Make sure you will be able to track results
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Research thoroughly prior to making an investment
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Ensure the advertisement coincides with target market
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Ask those around you about their experiences with the company (if any)
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Avoid the "You have to make a decision now!" scenario, tell them you are not interested
2011 is the year to start fresh, make better business decisons and be more successful than ever! I am so ready!
How about you?!
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