As a matter of routine, I compose a press release for every new member of our real estate network. Just like blogging, this takes time and discipline.
If you recall, the standard format for a press release include sections about the respective parties in the announcement. I was quite frustrated that I couldn't find profiles anywhere (not websites, NWMLS ... nadda) for several agents who I felt were entitled to the publicity and SEO benefit provided by an on-line press release. Although I'm sure that each agent is worthy of their individual press release, I had nothing to work with ... including time to wait for them to provide something. So, I had to consolidate several agents along with the press release for their office.
Activerain has done a magnificent job in terms of facilitating "profile generation" for its members. We all hire and contract new services and we all need every scrap of publicity that we can possibly get our hands on. As professionals, we shouldn't make anyone have to dig, dig, dig for our business profile. After all, the people looking at them either want to hire us ... or publicize something good for us.
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