QR codes (Quick Response) are the wave of the future and it won't be long before we are all buzzing around town looking up QR codes left and right. We'll most likely have them with all of our personal information to give to the Doctor. Yikes! What if that QR code gets in the wrong hands??? It's hard to believe that this technology was created in 2002 and is just now catching on, especially in Real Estate. What is a QR code? A QR Code is a matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. (definition from Wikipedia). See our sample here which will take you directly to our website.
Here is a step by step on how to make your own QR code and then a few ideas on what the heck to do with them once you have it...Remember that most people are not yet familiar with QR codes and you will have to explain how they can read the QR code and where to get a download application for it, otherwise all the fun you have with QR will be in vain!
Creating a QR Code
1. Go to http://www.i-nigma.com/CreateBarcodes.html
2. Follow the instructions (super easy) and waaaallllaaa there's your QR code
3. Copy the image of the QR code and start posting it everywhere
The following requirements must be followed to ensure your mobile barcode will work effectively:
Barcode size - Minimum 2cm x 2cm. At this size, a barcode can hold up to 60 characters. The barcode size increases as data contained within the barcode increases.
White space surrounding the barcode - for best results, use at least 4mm. of white space around the barcode.
Scanning distance - A 2cm x 2cm barcode can be scanned from 10cm away. To scan over further distances you will need a larger barcode.
Display surface - For optimal results, it is recommended to display the barcode on a flat surface.
Ideas - barcodes can be displayed on a variety of mediums including newspapers, magazines, packaging, posters, plasma/LCD screens, T-shirts and business cards.
Reading a QR Code
In order to read your new QR code or any QR code for that matter you will need to download the reader at http://www.i-nigma.com/Downloadi-nigmaReader.html . It is simple and easy to do and then you are off and can now read any of these QR codes in magazines, print, on Real Estate signs, etc.
Marketing Ideas with Your New QR Code
Flyers or Make a Website Flyer and use the QR Code on your listing sign as your flyer
Personal Marketing of each specific property you have listed
Business Cards with your website and contact information
All Marketing Material-direct people to the information you want them to find
Use for Freebies-people will do almost anything for something FREE
The list is endless. In fact, bookmark this blog and share ideas with other AR users on how to promote different QR ideas, keep coming back to share ideas and new ways to market them!
Here's to lots of sharing in 2011!